{"id":56813,"date":"2026-09-22T19:53:33","date_gmt":"2026-09-22T23:53:33","guid":{"rendered":"https:\/\/www.iff.com\/?p=56813"},"modified":"2026-09-22T20:04:05","modified_gmt":"2026-09-23T00:04:05","slug":"consumer-dishwashing-trends","status":"publish","type":"post","link":"https:\/\/www.iff.com\/es\/media\/stories\/consumer-dishwashing-trends\/","title":{"rendered":"What Consumers Say About Dishwashing Is Not Always What They Do"},"content":{"rendered":"


Understanding the gap between consumers\u2019 intentions and habits can help formulators identify meaningful opportunities for dishwashing innovation.<\/strong><\/p>\n\n\n\n

Consumers expect more from dishwashing products<\/a>. Powerful cleaning remains essential, but people also want sustainable formulations, shorter wash cycles, less prewashing and residue-free results.<\/p>\n\n\n\n

Meeting all these priorities is not simple. What consumers say they want and the choices they make in their kitchens often tell different stories.<\/p>\n\n\n\n

A recent INFORM magazine<\/a> feature on IFF highlighted this disconnect. Although 80 per cent of consumers say sustainability is important, more than half still regularly prewash their dishes. Similarly, 75 per cent express interest in detergents designed for short cycles, yet standard, automatic and eco cycles remain the most common choices.<\/p>\n\n\n\n

For detergent manufacturers and formulators, the gap between intention and action is more than a consumer contradiction. It is an opportunity to understand what prevents people from adopting new habits.<\/p>\n\n\n\n