IFF Health Announces Partnership with GenM to Deliver Customizable Supplement Solutions for Menopausal Women October 27, 2022 Open IFF Health Announces Partnership with GenM to Deliver Customizable Supplement Solutions for Menopausal Women uration options IFF Health Announces Partnership with GenM to Deliver Customizable Supplement Solutions for Menopausal Women IFF Health Announces Partnership with GenM to Deliver Customizable Supplement Solutions for Menopausal Women LONDERZEEL, Belgium – Oct. 27, 2022 – IFF Health, a leader in women’s health, announces a pivotal partnership with GenM, the menopause partner for brands. The complementary alliance enables IFF Health to not only accelerate global awareness of the menopausal journey, but also provide comprehensive, targeted solutions for brands and consumers. It is estimated that one billion women worldwide will be going through menopause by 2025.1 IFF is committed to helping food supplement brand owners reach this audience, spread awareness of the end-to-end menopausal journey, and provide dietary supplements clinically demonstrated to help with a range of symptoms that often accompany menopause — including hot flushes, low energy, vaginal dryness, memory issues, constipation, bloating and dry skin. “Businesses and employers across the EU are beginning to take note and address the impact that menopause has on women, and we’re so pleased to partner with GenM, an organization that shares our values,” said Maider Gutierrez, global health category leader, IFF Health. “At IFF, we’re constantly leveraging science and creativity for innovative essential solutions. This new partnership with GenM, is just one of the ways we’re working to raise awareness and improve the way people talk about, experience and address menopause.” Heather Jackson, co-founder of GenM says, “We are delighted to welcome IFF to our growing collective of over 70 forward-thinking brands who are committed to taking menopause seriously. GenM research shows that 87 percent of menopausal women feel overlooked by brands and by society as a whole, whilst a huge 97 percent believe that brands should do more to cater to them. We believe that this market deserves to be provided for and, for responsible organizations, there is a purposeful and commercial opportunity to be made by doing just this.” Although GenM’s ground-breaking Opportunity Report identifies 48 different symptoms related to menopause, 51 percent of women surveyed can only name three.2 For food supplement brand owners looking to provide solutions in this space, addressing menopause holistically often requires a myriad of nutritional ingredients to help to reduce multiple symptoms, as motivated consumers seek a single format delivery system. “The probiotic and nutraceutical solutions IFF offers have long helped women at all stages of life,” said Vanessa Azevedo, regional marketing lead for dietary supplements, IFF Health. “To deliver on our promise and further empower menopausal women to take control of their holistic health, we’ve developed an innovative ingredient combination known as Gaia, that brand owners can easily utilize for their next menopause supplement that’ll meet the demand that’s often overlooked.” IFF offers a wide range of ingredients that can help with other critical menopause symptoms such as stress, urinary health, sleep, joint health, nail and skin changes, vaginal discomfort and weight management. They have a team of experts and unique capabilities to support brand owners in developing tailored supplements for menopause support. To learn more about IFF’s new partnership with GenM, IFF’s commitment to menopause support, and how you can tap into the Gaia concept, visit iff-health.com or contact an IFF representative. 1 The demography of menopause. Hill K. Maturitas. 1996 Mar;23(2):113-27. doi: 10.1016/0378-5122(95)00968-x. 2 Nuffield Health Survey 2017 (n=3275 women in the UK aged 40-65) ### About GenM – www.gen-m.com Partnered with 70 brands including Boots, Royal Mail, M&S, Next and Co-op, GenM is fast becoming a voice for the menopause that’s too loud to ignore. Alongside their Partner brands, they are working to transform attitudes and normalise the conversation, and helping brands to better cater for menopausal customers and employees, ultimately improving the health and happiness of millions with menopause-friendly products, services, signposting, workplace policies and marketing campaigns. Welcome to IFF At IFF (NYSE: IFF), an industry leader in food, beverage, health, biosciences and scent, science and creativity meet to create essential solutions for a better world — from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers who partners with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. Together, we will do more good for people and planet. Learn more at iff.com, Twitter, Facebook, Instagram, and LinkedIn. ©2022 International Flavors & Fragrances Inc. (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with ™, SM or ® are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved. Contact: Beau Bogemans Branding lead, IFF Health +32486944411 [email protected]