From supporting healthier-looking hair to rethinking freshness consumers expect from their laundry, discover innovative solutions designed to create more meaningful consumer experiences.
Meet us at SEPAWA Booth B304-B306.
Hair vitality is emerging as one of the most compelling opportunities in hair care. Our global Hair & Scalp Wellness Survey revealed widespread concerns about hair thinning, density loss, and maintaining healthy-looking hair with age. Yet many consumers remain unsure which ingredients and solutions can truly make a difference. GENENCARE® OSMS MI (Inositol) is upcycled from sugar beet. Long recognized in skincare for supporting cellular energy pathways, Inositol is now demonstrating promise in hair and scalp applications. In-vitro, ex-vivo, and clinical studies show benefits for hair growth, density, thickness, and scalp coverage.
Thurs 15 Oct | 10.45AM | Room 12+13
Persistent odor in garments is a long-standing pain point for the laundry industry – and their consumers. Research across the US, UK, and Mexico found that over 46% of consumers are self-conscious about odor. And more than 61% say they would pay more for an odor solution. What if there was a solution with scientific proof of effectiveness at removing odor? IFF is working on the answer: an odor-expelling bioactive that’s specifically designed to lift and wash away the molecules that cause odor. We understand the need. We’ve identified the cause. And now, we will be highlighting the potential of fermentation-derived ingredients to expand the biotech performance toolbox for next-generation fabric care formulations.
Fri 16 Oct | 9.00AM | Room 1
“Consumers are increasingly looking for solutions that help them maintain healthy-looking hair throughout life, not just address concerns once they become visible. By focusing on cellular vitality, we’re helping brands rethink hair care through a more proactive lens, supporting hair and scalp wellness as part of everyday routines.” Mélanie Dick, Global Segment Lead, Personal Care, Health & Biosciences
“Consumers are increasingly looking for solutions that help them maintain healthy-looking hair throughout life, not just address concerns once they become visible. By focusing on cellular vitality, we’re helping brands rethink hair care through a more proactive lens, supporting hair and scalp wellness as part of everyday routines.”
“Consumers all around the world experience malodor in their laundry, whether it’s their air-dried clothes, athletic wear or the forgotten, wet load of laundry sitting in the washing machine. We wanted to understand what causes odors to persist in modern laundry habits and then rethink freshness from the ground up. By combining biotechnology, fermentation expertise and advanced analytical tools, we’ve unlocked a completely new way to tackle malodor and help consumers feel confident in their clothes for longer.” Arianna Fanning, Business Segment Lead, Household Care, Health & Biosciences
“Consumers all around the world experience malodor in their laundry, whether it’s their air-dried clothes, athletic wear or the forgotten, wet load of laundry sitting in the washing machine. We wanted to understand what causes odors to persist in modern laundry habits and then rethink freshness from the ground up. By combining biotechnology, fermentation expertise and advanced analytical tools, we’ve unlocked a completely new way to tackle malodor and help consumers feel confident in their clothes for longer.”
Polyester is one of the most widely used fabrics in fashion, due to its affordability, durability, and versatility. Like other fabrics it is vulnerable to wear and tear. IFF has recognized the desire for innovative solutions to address a popular fabric that needs targeted care.
Watch the REVITALENZ® PES 100 on display at SEPAWA’s first Innovation Zone. See for yourself the impact this novel enzyme class – Polyesterase – can have on polyester containing fabrics and offer a tool for differentiation in a detergent formulation.
Use the form below to book a meeting with our experts at SEPAWA to explore science-backed solutions and the latest innovations in Home and Personal Care.
✓ Discuss your formulation needs and technical challenges ✓ Explore science-backed ingredients and prototype concepts ✓ Review performance data and consumer insights ✓ Discover upcoming innovations and product launches ✓ Connect with our technical, application, and commercial experts