Company

A Legacy of Innovation in Food Processing

From our beginnings in 1973 as a citrus fruit co-operative in Tauranga, New Zealand, TAURA by IFF has grown into a global leader in fruit innovation.

With factories in New Zealand and Belgium, and a global network supporting our customers worldwide, our passion for fruit knows no bounds.

Joining the IFF family has fueled our expansion, including a new factory in the USA, set to be operational by mid-2026. This growth brings our innovative fruit solutions closer to you. Today, we are truly global, yet we remain true to our roots—innovative, agile, and nimble. Our commitment to excellence transforms real fruit into extraordinary experiences, delighting consumers worldwide.

Inspire. Innovate. Create.

At TAURA, we inspire with cutting-edge fruit solutions, innovate to push the boundaries of fruit technology, and create joy by infusing long shelf life products with the sensory experience of real fruit.

Innovation

We continuously push the boundaries of fruit technology, setting new standards and leading the way to create unique and exciting products.

Quality

We are committed to delivering exceptional quality, texture, and taste in every product.

Agility

We remain nimble and responsive to the evolving needs of our customers and the market.

Excellence

We strive for excellence in everything we do, from product development to customer service.

Joy

We believe in the power of real fruit to bring joy and enhance the consumer experience. Bringing joy is at the heart of everything we do.

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