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Shaping the Future
of Skin Care Together

Today’s skin care consumers are more discerning than ever. They scrutinize labels and ingredients, seeking out efficacious products for their skin that holistically care for their environment and well-being.

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52%

 of consumers actively seek skin care products with recognizable ingredients.¹

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41%

 of brand-loyal consumers cited product quality and effectiveness as the primary reasons for their loyalty.²

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82% 

of women and 62% of men follow a daily skin care routine.³

Secrets to a Healthy Skin Barrier

As the largest organ in the body, our skin plays a key role as a protective barrier and is home to an ecosystem of microorganisms that are linked to our skin health.

The skin barrier is the outermost layer of the skin, and is responsible for defending the body against external factors while maintaining optimal water balance. When the skin barrier is damaged, it loses its ability to retain water, resulting in dryness and flaky, rough patches.

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Benefits of Microbial Diversity

Skin microbiome research has shown that the presence of this busy ecosystem of microorganisms is essential to protect the skin barrier against invading pathogens responsible for various disorders, such as infections and eczema.⁴ In fact, the greater the diversity of the skin microbiome, the stronger the defense.

 

  • 72%
    of consumers are interested in products to help repair the skin barrier⁵ making microbiome beauty one of the biggest skin care trends.
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INGREDIENT SPOTLIGHT

GENENCARE® XL

 

GENENCARE® XL is a prebiotic moisturizer that supports the skin’s microbiome profile. Upcycled from a paper production side stream, this highly purified xylitol provides moisturization benefits and support’s the skin’s microbiome diversity.

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Water is Key to Healthy Skin

The stratum corneum contains 13% water on average. By managing water balance, osmolytes help to retain water in the skin and protect it against dehydration.

Moisturization and Hydration 

are top priorities for consumers when purchasing facial skin care products.⁶

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INGREDIENT SPOTLIGHT

GENENCARE® OSMS BA

GENENCARE® OSMS BA natural betaine is an osmolyte extracted from sugar beet that can help reinforce skin barrier for long-term moisturization. According to a clinical study, GENECARE® OSMS BA contributes to strengthening the skin barrier and protecting skin from dehydration.

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Meet our experts

Will you be at the SEPAWA Congress?

Curious about osmolytes and betaine?
Meet with our experts at SEPAWA Congress to get your questions answered and explore how osmolytes can optimize skin care performance.

📅 Dates: 15–17 October 2025
📍 Location: Estrel Hotel Berlin, Germany
📌 Booth: Hall 1, Booths 303–305

Book a meeting
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Consumers Seek Heightened Sensorial Experiences

In today’s fast-paced world, rising stress and anxiety levels are leading consumers to find solace in transforming ordinary routines into self-care rituals that support overall well-being. These practices offer moments of tranquility and indulgence, creating sensorially rich experiences that elevate daily routines. Innovative formats and textures turn mundane tasks into delightful rituals, making the journey of beauty as enjoyable as the results themselves.

  • 61%
    of people globally want experiences that help them feel intense emotions.⁷
  • 52%
    of Italian women who buy BPC are excited by beauty products that are fun to use.⁸
Consumers Seek Heightened Sensorial Experiences

Innovative and Sustainable Scent Solutions

The category expertise of our cross-discipline teams, combined with our unique science-based creative enablers, allow us to craft the unique scent experiences that will answer and shape evolving consumer aspirations for skin care products, from cleansing and gentle care to sensorial and pampering.

 

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Concept Formulation Spotlight

As the lines between beauty and wellness continue to blur, consumers are seeking out skin care products that provide a more fulfilling sensorial daily experience
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Pyjamask

Nighttime is when skin goes into recovery mode, with cell mitosis at its peak to repair and renew. Upon contact with water, Pyjamask, a transforming night mask, turns from a dark blue oil-gel to a milky texture. The mask offers protection against the effects of blue light and moisturization properties. Applied in the evening, its relaxing fragrance powered by IFF METASLEEP™ technology soothes you to sleep.

Download Formulation
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Crackling Body Mousse

Innovative textures and application formats are redefining beauty routines, offering an immersive sensory journey that includes not just sight, touch and smell, but sound, too. Crackling Body Mousse is a whipped, airy formulation that glides onto the skin with a symphony of delicate crackles and pops. A wave of sparkling green fruit awakens the senses before unveiling graceful florals and sophisticated caring notes.

Download Formulation

Eco-conscious Beauty and Personal Care

It’s not a trend, it’s a transformation in how consumers are choosing and using their products, reflecting a broader cultural shift toward responsible and mindful consumerism.

 

LMR Naturals has invented an exclusive 2.0 enfleurage process using 100% organic and vegetal origin solvents. Sustainably sourced in Provence, Lavandin Absolute Enfleurage 2.0 is a COSMOS-approved and organic certified natural ingredient that has scientific proven properties for skin soothing (patented cosmetics application).

  • 67%
    67% of adults agree that it is important for the stated benefits of natural organic products to be backed by science.⁹
  • 65%
    65% of German women surveyed are interested in using beauty and personal care products from plant waste.
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Eco-conscious Beauty and Personal Care

Upcycled Beauty

Upcycled ingredients represent a powerful tool to reduce the environmental impact of products, and at the same time, tell an important sustainability story.

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Upcylced Beauty

PANOPTIC

PANOPTIC, IFF’s proprietary trends and foresights capability, allows us to identify the shifting lifestyle, market and consumer trends to innovate and make strategic decisions to continually develop future-proof products and solutions that meet or exceed consumer expectations.

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Resources

[1] Yardi,S. Skincare Multistep Routines and Personalized Solutions Gaining Popularity.

Market.us Media, July 2024.  https://tinyurl.com/4m6s5b6x

[2] Deb, T. Skincare Statistics 2024 By Gender, Concerns, Conditions. April 2024.

Skincare Statistics 2024 By Gender, Concerns, Conditions

[3] ibid.

[4] Byrd, A., Belkaid, Y. & Segre, J. The human skin microbiome. Nat Rev Microbiol 16, 143–155 (2018). https://doi.org/10.1038/nrmicro.2017.157.

[5]  Microbiome Skincare Products Market. Persistence Market Research. 2015-2019. https://tinyurl.com/jvbx7hfw

[6] Mintel, A Year of Innovation in Facial Skincare Market Report 2023. https://data.mintel.com/databook/1102989/#Q3b__wave_4423

[7]  JWT, 2023

[8] Mintel. Captivate Consumers with Multisensory Beauty.  October 2019.

[9] Mintel.