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Health & Wellness

Elevate Your Journey with Innovative Wellness Solutions

At IFF, we harness cutting-edge ingredients and flavors to craft nutritious, delicious food and beverages that support the health and wellness of both people and the planet.

*Sources: Euromonitor, August 2024 & Euromonitor, Voice of the Consumer

  • In 2023,
    the global health and wellness market reached $871 billion across food and drinks, marking a 7% growth from the previous year.*
  • While 35.6%
    of survey respondents in 2024 were willing to increase spending on health and wellness in the future, 48% of participants wished to grow their savings going forward.*
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Health & Wellness Trends and Consumer Insights

Health and wellness are central to modern life, with consumers prioritizing holistic well-being across physical, mental, social, emotional, sexual, and financial aspects. It touches every part of daily life and is deeply interconnected with the world around us.

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Proactive Self-Care

Consumers are focusing on diet, exercise, and personalized nutrition as part of a broader self-care trend, driving demand for tailored food and beverage options across all age groups.

AI is making this personalization more accessible, especially in areas like women’s health. At the same time, there’s a growing demand for transparency, sustainability, and cleaner labels.

1 out 2 of global consumers say

they make proactive health and wellness choices on a regular basis with the top two reasons being to live a longer and healthier life and avoid preventable diseases.

Source: Nielsen, 2022 

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Sensorial Delights

Consumers are increasingly seeking health and wellness products that offer both nutritional benefits and sensory delight. They desire foods and beverages that are healthy yet indulgent, providing multi-sensory experiences through taste, texture, aroma, and visual appeal.

This trend is driving innovation to create products that satisfy the senses while meeting health goals, expanding variety for every eating occasion throughout the day.

45% of consumers say

they plan to live more in the moment and not plan for the long term, driving a no compromise to the present and enjoyment as a priority.

Source: EY, March 2022

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Weight Management & Dietary Restriction

Weight management is becoming a key focus in the health and wellness space, with consumers seeking solutions for both weight loss and overall health maintenance through balanced lifestyles. This has fueled demand for nutritious, low-sugar, low-carb, and simple-ingredient products, while interest in sweet, high-carb foods declines.

The rise in awareness of modern lifestyle diseases like obesity and diabetes is driving innovation in medicine and adapted food and beverage offerings to support healthier choices.

60% of consumers are looking

for effective ways to manage their weight with over half aiming to lose ten or more pounds.

Source: McKinsey, Consumer Trends in Health and Wellness, 2024

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Fortified Functional Products with Results

Fortified and functional products are a growing trend in the health and wellness space, designed to offer additional health benefits through targeted ingredients.

Consumers seek practical, natural options with proven results, relying on advancements in science and technology. These products often feature ingredients like probiotics, antioxidants, protein, and essential vitamins and minerals to support overall well-being.

Diving Deeper into Health & Wellness with IFF

Salt Reduction

Salt Reduction

In 2013, the World Health Organization (WHO) set a 30% sodium reduction goal by 2025, but progress has been slow, extending the target to 2030. Global salt intake averages 10.8 grams per day—over double the recommended 5 grams—posing health risks like high blood pressure, cardiovascular disease, and stroke.

Despite these risks, many consumers struggle to reduce their salt intake, fearing low-sodium foods lack flavor. To address this, the World Health Organization recommends food reformulation, public health campaigns, and clear labeling to guide consumers toward healthier choices without compromising taste.

At IFF, we leverage consumer insights, nutritional science, and flavor expertise to help you create delicious, low-sodium products that meet your goals in the health and wellness space.

Source: WHO, 2023

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