Today’s hair care consumers, driven by a focus on hair health and appearance, are seeking high-performing active ingredients for diverse hair types and concerns. Hair care has also evolved beyond cleansing and care into a delightful sensorial experience.
As consumer and regulatory pressures mount due to climate change, the need for sustainable materials and natural or bio-based ingredients is growing. However, market research shows that product effectiveness is the number one priority for consumers.
When consumers research ingredients, they’re looking to better understand product effectiveness. Bioengineered ingredients provide a solid narrative tool that can offer consumers improved product performance and a desired sustainability profile—leading to repeat customers.
AURIST™ AGC is a multi-award-winning, readily biodegradable hair-conditioning biopolymer. Developed using IFF’s proprietary Designed Enzymatic Biopolymers (DEB) technology, it is easy-to-formulate with and can deliver the following benefits to various hair care product formats:
From the moment you lather shampoo into your hair to the hours later when its scent lingers, the fragrance of hair care products plays a crucial role in creating a sensory experience that resonates on an emotional level. At IFF, our world-class scientists have developed innovative scent engineering models to enhance the lather bloom in shampoo and the long-lasting scent intensity for hair conditioners. The category expertise of our cross-discipline teams, combined with our unique science-based creative enablers allow us to craft the unique scent experiences that will answer and shake evolving consumer aspirations for hair care products.
Consumers’ growing awareness of ingredients and their benefits is driving “skinification” across beauty and personal care applications. This trend incorporates active ingredients typically found in facial care into a range of beauty and personal care products. In hair care, for example, skinification is gaining popularity as it is believed that skincare actives can deliver similar benefits to hair and scalp, including hydration, protection and moisturization.
Pepper Pink CO₂ is an innovative natural fragrance ingredient derived from recycled CO₂ capturing the authentic scent of the freshly harvested raw material. LMR R&D scientists have demonstrated its cosmetic benefits: Pepper Pink CO₂ has been proven to significantly decrease lipid production in sebocyte cultures, which can help limit oily scalp and hair.
GENENCARE® OSMS BA is a natural betaine with an affinity to keratin. It can both deeply penetrate the hair cortex and deposit on the hair surface, helping to protect and repair damage sites and reduce frizz in humid conditions.
QUARTZ is a collection of clear and natural haircare formulations. It features the multi-award-winning hair conditioning biopolymer, AURIST™ AGC, which improves hair combability. It also contains GENENCARE® actives that protect and strengthen both hair and scalp, promoting healthier-looking hair.
PANOPTIC, IFF’s proprietary trend and foresight capability, allows us to identify the shifting lifestyle, market and consumer trends to innovate and make strategic decisions to continually develop future-proof products and solutions that meet or exceed consumer expectations.
[1] Mintel
[2] Euromonitor, Ingredient-Led Beauty: How Consumer Interest in Ingredients is Transforming the Hair Care Industry, 2023.
[3] IFF Consumer Pulse Program
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