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The New Multitasking Body Wash

Today’s savvy consumers expect their body wash products to do more work. They seek out high-performing formulas with active ingredients that deliver functional benefits and a pleasurable sensorial experience while also being gentle on their skin.

1 out of 3

In the U.S., one out of 3 women purchase a shower gel based on ingredients.1

> 50%

of adults wants their body cleansing routine to improve their skin health and skin s appearance.2

#1

Scent is the #1 purchase driver for shower gel in the US & China, before cost and product benefits.3
TREND SPOTLIGHT

Body Wash Gets an Upgrade

 

Today’s consumers are embracing holistic well-being, giving their body skin the same attention as their facial skin. Body wash products have evolved beyond mere hygiene, transforming into luxurious experiences that nourish and pamper, elevating self-care to a new level of indulgence.

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INGREDIENT SPOTLIGHT

AURIST™ AGC

AURIST™ AGC is a readily biodegradable skin conditioning biopolymer that can help reduce skin roughness in body wash applications. Based on a sensory evaluation of a foaming wash formulation, the panelists experienced a significant reduction in skin roughness, and a smooth and silky residual feel after using cleansers containing AURIST™ AGC.

 

AURIST-AGC-hero-body-wash

Elevate the Cleansing Experience with Scent

The category experience of our cross-discipline teams, combined with our unique science-based creative enablers allows us to craft unique scent experiences that will answer evolving consumer aspirations for personal wash products, from imagining new delightful natural escapes to delivering wellness benefits backed by science.

Elevate Cleansing Experience
INGREDIENT SPOTLIGHT

Enhanced Foam Quality

GENENCARE® OSMS BA natural betaine can help improve foam structure and stability in your body wash formulations. A cleanser that contains GENENCARE® OSMS BA results in denser foam with more uniform and stable air bubbles.

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CONCEPT FORMULATION SPOTLIGHT

Oum In-shower Sorbet Body Lotion

This in-shower body lotion is an exciting innovation in wet skin care. Formulated to be used in the shower on wet, clean skin, this body lotion melts on contact with skin to release nourishing oils to condition and hydrate the skin. This formulation contains skin moisturizing osmolyte GENENCARE® OSMS BA for moisturized skin immediately as you step out of the shower. Its crisp citrus notes are wrapped in floral blossoms, all anchored with sophisticated base notes — for a long-lasting boost of self-confidence that lingers on the skin.

Oum In-shower sorbet body lotion
CONCEPT FORMULATION SPOTLIGHT

Oum Nectar Body Wash

This body wash formulation is rich in actives, providing gentle cleansing and extra hydration with a luxurious, honey-like texture. The inclusion of GENENCARE® OSMS BA retains moisture, while GENENCARE® XL supports the skin’s microbiome. AURIST™  AGC leaves the skin soft and hydrated. The scent is carefully crafted to enhance relaxation and mindfulness — infused with a velvety fragrance of soft florals, with subtle freshness on top and delicate creamy back notes.

nectar body wash

PANOPTIC

PANOPTIC, IFF’s proprietary trends and foresights capability, allows us to identify the shifting lifestyle, market and consumer trends to innovate and make consumer decisions to continually develop future-proof products and solutions that meet or exceed consumer expectations.

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Resources

[1] IFF Choice Model, 2024

[2] Mintel, 2024, Patent-insights: anti-acne body cleansing products.

[3] IFF Consuner Insights