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Taste

At IFF, Flavors Tell Stories

With 130 years of flavor innovation, we craft unique, technology-enabled flavor designs that define the identity of food and beverage brands, trends in flavor building, and fuel market success.

Sources: International Taste Institute survey & MINTEL

  • 88%
    of consumers state that their primary reason for buying a product is the taste.
  • 71%
    of consumers enjoy eating things that remind them of childhood and seek nostalgic flavors.
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The Elements of Flavor

Flavor tonalities are clusters of ingredients that share traits and harmonize well in food and beverages, serving as a guide to achieving a balanced flavor experience. Hover over each flavor to learn more.
  • Cheese

    Cheese flavors can range from mild and creamy to sharp and tangy. They add a savory and rich taste to a variety of dishes.

  • Seafood

    Seafood flavors are briny and fresh, capturing the essence of the ocean. They can range from the delicate taste of fish to the robust flavor of shellfish.

  • Tea

    Tea flavors can be delicate and floral or robust and earthy, depending on the type of tea. They add a sophisticated and nuanced taste to beverages and culinary creations.

  • Alcohol

    Alcohol flavors can range from the rich, complex notes of aged spirits to the light, crisp taste of beers and wines. They add depth and warmth to beverages and culinary creations.

  • Chilies & Herbs & Spices

    These flavors are bold and aromatic, ranging from the heat of chilies to the fragrant notes of herbs and spices. They add complexity and depth to dishes, enhancing the overall flavor profile

  • Dairy

    Dairy flavors are creamy and rich, often with a slight sweetness. They provide a smooth and comforting taste, perfect for a range of applications from beverages to desserts.

  • Vanilla

    Vanilla flavors are sweet and creamy, with a warm and comforting aroma. They are a staple in baking and desserts, adding a rich and smooth taste.

  • Meat & Poultry

    Meat and poultry flavors are savory and hearty, offering a rich and satisfying taste. They can be smoky, roasted, or even slightly sweet, depending on the preparation.

  • Citrus

    Citrus flavors are bright and zesty, offering a refreshing burst of acidity. They can range from the sharp tang of lemon and lime to the sweet juiciness of oranges and mandarins

  • Coffee

    Coffee flavors are robust and aromatic, with notes that can be earthy, nutty, or even slightly sweet. They provide a rich and invigorating taste, perfect for beverages and desserts.

  • Orchard

    Orchard flavors include fruits like apples, pears, and peaches. They are often sweet and juicy, with a crisp and refreshing taste that is perfect for a variety of applications.

  • Sweet Brown

    Sweet brown flavors encompass a range of tastes from caramel and toffee to butterscotch and brown sugar. They are rich and sweet, adding a comforting and indulgent note to foods and beverages.

  • Onion & Garlic

    Onion and garlic flavors are savory and aromatic, providing a strong and pungent taste that enhances the flavor profile of many savory dishes.

  • Berries

    Berry flavors, whether sweet, tart, or sour, are incredibly versatile and add depth and complexity to a wide range of products. They're beloved for their juicy and refreshing taste, making them a popular choice in food and beverages

  • Cereal

    Cereal flavors often evoke the comforting taste of grains like wheat, oats, and corn. They can be nutty, sweet, or even slightly toasted, providing a wholesome and familiar taste.

  • Chocolate

    Chocolate flavors are rich and indulgent, ranging from the deep, bitter notes of dark chocolate to the creamy sweetness of milk chocolate. They are a favorite in desserts and confections.

  • Cheese
  • Seafood
  • Tea
  • Alcohol
  • Chilies & Herbs & Spices
  • Dairy
  • Vanilla
  • Meat & Poultry
  • Citrus
  • Coffee
  • Orchard
  • Sweet Brown
  • Onion & Garlic
  • Berries
  • Cereal
  • Chocolate
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Our Flavor Library

Explore the unique taste profiles that elevate the culinary and beverage world, creating a flavor rich experience.

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Citrus

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Vanilla

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Meat & Poultry

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Modulation

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Seasonings

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Natural Colors

Flavor Technologies

A collection of innovative tools and processes in food and beverage that elevate flavors and optimize products

At IFF, we transform flavor into an experience. Our dry delivery systems protect and stabilize delicate ingredients, while our liquid delivery systems ensure even flavor dispersion, perfect for crystal-clear or cloudy beverages. Each sip becomes a crafted masterpiece with IFF’s innovative solutions.

With IFF FLAVORFIT™ [masking], we artfully modulate taste, skillfully blocking unwanted notes. The result? A perfectly balanced profile where only the best, dynamic flavors come through, creating a taste experience that’s unforgettable.

IFF’s FLAVORFIT™ [mouthfeel] technology elevates every sip, adding richness, body, and smoothness without altering taste or aroma. It’s all about creating a fuller, more satisfying mouthfeel that elevates each flavor to new heights.

At IFF, we’re committed to helping the industry thrive, even in challenging times. Our Extenders offer a cost-effective and sustainable solution that helps define flavor, allowing you to continue crafting high-quality products at an affordable price, no matter how scarce or volatile the market becomes.

Meet Our Experts

I decided to become a flavorist because I could help deliver great taste and enjoyment to the industry that will generate a positive impact for people and the planet.

Nelly Fernández Rawson,
Food Industry Engineer
Read my story

Being a flavorist is a reactive role and your day can change from one minute to the next.

Kay Murano,
Flavorist II
Read my story

Citrus

Our citrus natural flavors deliver an authentic, impactful citrus taste, crafted entirely from non-citrus oil-derived compounds.

Designed to protect against the unpredictable costs of natural citrus ingredients, these flavors ensure you get true flavorful citrus profiles without sacrificing taste or quality.

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FlavorFit™ (Modulation)

IFF FLAVORFIT™ stands at the forefront of flavor innovation, pioneering technologies that balance and elevate the taste experience and crafting the food flavors and beverage flavors your consumers crave.

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Transform Ideas into Market-Ready Innovations

Bring your vision to life with IFF’s expertise in food and beverage innovation. Together, we can turn bold ideas into groundbreaking solutions.