Natural colors are key in clean label trends, posing challenges in sustainability, regulation, technical performance and cost.
At IFF, we offer innovative solutions and integrated supply chains to help you succeed.
We provide cutting-edge solutions to our customers, ensuring you can achieve your goals with colors from nature.
Partner with IFF to seamlessly navigate the challenges of transitioning from synthetics to naturals, or to create innovative natural formulations from scratch, ensuring impactful choices are made every step of the way.
consider artificial colors to have a negative impact on health.
Source : FMCG Gurus Consumer Research 2021 Global research 25 geographies. 1000 consumer each
With 63% of consumers viewing artificial colors negatively, nearly half are actively seeking more natural alternatives. At IFF, we provide solutions that meet your goals and consumer expectations.
of consumers now read labels in detail.
Heat stability, encapsulation, micronization—you name it. IFF offers a spectrum of natural color solutions with advanced delivery technologies to ensure top performance and a sustainable, stable supply chain.
assessment is based on appearance and color. We eat first with our eyes.
What is a natural color? From a stable, opaque natural orange to a vibrant, see-through red, IFF’s Natural Colors solutions offer clean label alternatives to replace synthetic colors and elevate the overall appeal of beverages.
These colors not only enrich visual appeal with edible hues but also play a crucial role in boosting sensory perceptions, such as sweetness and tonal intensity.
IFF’s Natural Colors solutions expertly utilize annatto and carotenes to enhance the natural hues in a variety of cheeses, while a complete spectrum of natural color sources and advanced technologies is designed to endure intense heat treatments and varying acidity levels, making them ideal for use in fruit preparations, milk, and yogurt applications.
IFF provides a canvas where imagination knows no bounds, offering water or oil dispersible solutions that bring vivid, natural colors to life in your favorite treats—whether it’s chocolates, gums, candies, or bars—and even tackling the elusive challenge of achieving the perfect white shade.
When it comes to Bakery, IFF unlocks a world of possibilities where heat-resistant solutions, in both powder and liquid forms, adapt effortlessly to various production lines, delivering vibrant, stable yellows, deep reds, and clean label caramel replacements with precision and creativity.
From annatto to paprika and beyond, IFF reimagines natural color solutions to excel across various application routes—whether in-base, oil slurry, or seasonings—offering long-term stability while amplifying sensory experiences by intensifying flavors like saltiness and spiciness.
At IFF, we’re committed to delivering diverse and bold culinary products like sauces, dressings, bouillons, seasonings, and more—all of which require high-performing natural colors.
Discover the perfect solution with our range of carotenes that disperse seamlessly in both water and oil, heat-stable caramel replacers, customized blends, and much more.
Our beloved pets may not see the complete color spectrum as we do, but they are sensory experts who deserve the best.
From stable reds and caramel replacements in kibbles to a vibrant rainbow of treats, IFF offers tailored solutions to meet these needs, ensuring every product is appealing and thoughtfully-crafted.
At IFF, we have developed field partnerships by investing to propagate and train in managing optimized non-GMO varieties of annatto in order to secure high quality traceable and sustainable material availability.
Natural colors are gifts from Mother Nature, demanding a deep understanding of the entire supply chain, including seasonality, market dynamics, footprint optimization, traceability, and sustainability.
Through our vertical integration, from field partnerships to primary extraction of key pigments like carmine, annatto, and paprika, and strong connections across the full spectrum of the natural colors palette, we strive to ensure a stable, sustainable supply for our partners.
Our sources confirm that our FSSC-certified sites around the globe comply with Kosher and Halal standards.
Offering a comprehensive color portfolio, combined with in-depth technical and regulatory expertise tailored to end applications, enables businesses to meet diverse customer preferences. Mathilde Brousse, Solutions Portfolio Leader Read My StoryMathilde BrousseSolutions Portfolio Leader“At IFF, we believe that offering a comprehensive color portfolio, combined with in-depth technical and regulatory expertise tailored to end applications, enables businesses to meet diverse customer preferences and create visually striking products that capture attention on the shelves.”
Offering a comprehensive color portfolio, combined with in-depth technical and regulatory expertise tailored to end applications, enables businesses to meet diverse customer preferences.
“At IFF, we believe that offering a comprehensive color portfolio, combined with in-depth technical and regulatory expertise tailored to end applications, enables businesses to meet diverse customer preferences and create visually striking products that capture attention on the shelves.”
Embracing innovation and sustainability throughout the value chain is crucial for overcoming challenges alongside our partners. Ruy Elias, Global Manager Read My StoryRuy EliasGlobal ManagerEmbracing innovation and sustainability throughout the value chain is crucial for overcoming challenges alongside our partners.
Embracing innovation and sustainability throughout the value chain is crucial for overcoming challenges alongside our partners.
Bring your vision to life with IFF’s expertise in food and beverage innovation. Together, we can turn bold ideas into groundbreaking solutions.