Scent for Fabric Care At IFF, consumers are at the heart of our innovation. As the pioneer in fragrance encapsulation technology for fabric softeners, we merge science with creative artistry, not only to ensure product superiority but also to elevate the consumer experience to new heights. Our master perfumers and best-in-class scent and technical experts collaborate to craft ground-breaking solutions delivering long-lasting fragrance experiences, enhanced freshness, superior malodor control, and notable sustainability benefits.
Enzymes for Laundry Today’s consumers demand high-performing laundry detergents that are also sustainable. As the first in the industry to engineer enzymes for liquid laundry detergents, we’ve been solving this challenge since the start. We continue to build on this legacy to create enzyme solutions for liquid, powder and unit-dose detergents that tackle even the most difficult stains while providing garment-care benefits and enabling energy-saving cold-water or short-cycle washing.
Consumer Trends in the Age of Disruption: Dive into the key trends impacting the laundry market today and in the future.
Laundry Trends in the Digital Age: From the rise of e-commerce in China to the preferences of Gen Z, we explore how these trends are driving the future of laundry care.
The Future of Laundry Appliances: How will AI-enabled laundry machines impact your future detergent formulas?