We connect brand values with consumer aspirations to bring joy to everyday rituals through the power of fragrance.
At IFF, we believe in a holistic approach to scent design, anchored in consumer aspirations, driven by the expertise of our people and enriched by our collaboration culture.
Our scent innovation applies state-of-the-art scientific enablers of creation and performance while embracing a mindful approach to scent design, and is powered by the creativity and passion of our talents.
Our scent solutions deliver consumer delight from the laundry room to the bathroom…and everywhere in between.
Beyond fragrance character, scent performance has the amazing power to boost consumer liking and enhance consumer perception of superior efficacy.
From amplifying in-use moments through fragrance bursts, long-lasting intensity, or malodor control, the opportunities to strengthen scent performance are vast.
Armed with an unrivaled palette of technologies and ingredients, our creators reinvent the role of scent through artistry fueled by science-based solutions for optimum performance.
Whether it’s a sensorial burst while using a product, enjoying scents we love for longer, or finding reassurance in product efficacy when we need it most – scent performance plays a unique role in product experience and overall product appreciation.
For decades, IFF has created substantial scientific metrics and has been pioneering fragrance encapsulation since 2005. As a result, IFF is leading the innovation agenda thanks to a broad technology portfolio as well as our team’s unique technical expertise within each category.
We continuously explore what science has to offer to enhance consumers’ product experiences by delivering the right scent intensity at the right moment(s).
Malodor concerns are directly connected to consumer expectations for scent intensity. There are very diverse sources of malodor from the body to the external environment.
Malodors are chemically complex. No single technology can address all malodor issues effectively.
With more than 40 years of expertise, IFF boasts one of the industry’s most robust malodor counteraction programs. We deliver fully integrated solutions to counteract malodors and enhance scent experiences using IFF patented, proprietary tools and molecules.
Did you know that fragrance has the power to drive consumer perception of product benefits?
Whether you want to reinforce the clean signal of a liquid detergent, elevate the premium perception of a candle, or boost self-confidence in the shower, IFF Augmented Scent Design ensures we target the right benefits and adapt our fragrance creation to support a brand’s DNA or specific product purpose.
Through our creative process, we bridge artificial intelligence (AI), data, and creativity to master the Art of Perfumery. Our proprietary algorithm, based on more than 15 years of consumer and neuroscience data, helps our perfumers understand the power of ingredient synergies to create with purpose. By suggesting innovative combinations, AI pushes perfumers’ creative boundaries while driving superior liking and benefits.
From high paced lifestyles to stress and anxiety, many factors contribute to lack of sleep quality, which results in difficulty falling asleep, waking up during the night, waking up tired, or feeling tired throughout the day.
IFF partnered with SleepScore Labs™ to introduce a novel way to improve sleep and pioneer scent solutions with scientifically proven sleep benefits that drive differentiation in the marketplace.
Through biometric, in-context sleep measurement and best-in-class technology & methodologies, our METASLEEP™ Scent Solutions can support a range of claim opportunities to address issues related to sleep concerns throughout the various stages of the sleep cycle.
Let’s create the future of Scent together