Intelligence. Insights. ​ Inspiration.

PANOPTIC, IFF’s proprietary trend and foresight capability, studies and identifies the most impactful shifts and dynamics shaping the short-, mid- and long-term future of our industry.

By detecting early signals through a shared framework of the most influential people-centric trends impacting the world today and tomorrow, we can innovate and make strategic decisions confidently and creatively in the decade of emerging challenges and opportunities that lie ahead.

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A Framework for Trend-Driven Innovation​

Beyond consumer trends, with PANOPTIC we apply a consistent framework to trend intelligence, uniting synergetic disciplines of trend-, consumer- and market experts across the entire IFF organization.

This shared language fuels fresh thinking and inspired conversations within a structured approach, enabling us to spot new opportunities and unlock clear, actionable plans for future growth.

 

Panoptic Framework

Future Dynamics

What are the driving forces that will have biggest impact on our customers’ business? Explore these future dynamics to see how we’re using societal shifts to help forecast the future.​

Future Dynamics
Identifying the driving forces behind the shifts in society having the most impact on our business, and forecasting the dynamics shaping the future
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CULTURAL SHIFTS
Embracing the rapid and dynamic socio-demographic changes that are shaping the structure and make up of societies and contributing to major cultural shifts being accelerated by new generations who are challenging the status-quo​
CULTURAL SHIFTS
Embracing the rapid and dynamic socio-demographic changes
DIGITAL ACCELERATION
Amplifying and redeploying life experiences ​ through immersive & innovative features as ​ new technologies fuse the physical, digital and biological realities, altering the way society ​ and humans live and interact in a smart connected world​
DIGITAL ACCELERATION
Amplifying and redeploying life experiences ​
TRUST IMPERATIVE
Operating in a complex landscape of information, influence and trust, making truth a priority and increasing long-term loyalty by emphasizing (science based) clarity, safety and reality through transparent and ethical (co)operations​ ​
TRUST IMPERATIVE
Operating in a complex landscape of information
ECONOMIC INSTABILITIES
Navigating an increasingly chaotic and volatile economic political landscape, while addressing challenges to traditional business and ​ supply models​
ECONOMIC INSTABILITIES
Navigating an increasingly chaotic and volatile economic political landscape
BIO (R)EVOLUTION
Going beyond zero-impact by applying regenerative principles to drive positive impact as a core business strategy, while extending the definition of natural for a new generation, in the midst of a global environmental emergency​ ​
BIO (R)EVOLUTION
Going beyond zero-impact by applying regenerative principles
Health & Well-being Amplified
Driving truly targeted, holistic solutions as a more inclusive approach to health & well-being becomes ubiquitous, focused on nurturing and bettering current and future generations both at the individual and the societal level
Health & Well-being Amplified
Driving truly targeted, holistic solutions as a more inclusive approach

“Through our PANOPTIC trend capability, we identified three trends as being major influencers to drive innovation heading into 2025…”

Ana Paula Mendonça,
President, Scent
Read more

Lifestyle Trends

​PANOPTIC’s lifestyle trends within 8 key territories help us understand human motivations at the rational, emotional, and aspirational levels—and how those motivations shape the way we live. ​

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Smart Living

Dealing with constant change by seeking convenience and living flexible lifestyles with access to anything, anytime, anywhere, anybody​

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Omnipresent Health & Well-Being

Taking a more proactive attitude and a broader, more encompassing 360° holistic approach to managing one’s health and well-being​

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Meaningful Life

Mindfully pursuing intent, purpose and value for a fulfilling happy life​

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Cultural Anchors

Finding meaning and anchoring oneself in cultural expressions, wisdom and heritage

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Empowering Identities

Redefining and expressing the very notion of identity outside of traditional norms and stereotypes​

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Experience Amplified

Immersing in unique enhanced experiences that elicit excitation and delight, in and beyond the physical reality​

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Critical & Ethical

Consciously focusing on doing good and critically assessing our actions and decisions for a better and fairer world​​

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Planet First

Restoring and improving the planet for future generations​

Market & Sensorial Trends

Within the PANOPTIC framework, Market & Sensorial trends bridge the gap between changes in people’s values, needs, aspirations and behaviors—and how these trends are uniquely expressed in different categories and industries.

See how we’re using PANOPTIC to guide targeted product offerings, create relevant concepts, and future-proof ideas for categories and brands all over the world.​

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Looking Ahead: Food & Beverage Trends for Today and Beyond

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Divergent Dialogues: Where Art Meets Science in Personal Care Formulations

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“Peach Fuzz” and Beyond: Decoding Trends with PANOPTIC

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Clean Insights: Fresh Perspectives for Laundry Care Leaders

TrendsFormed

Discover what the future will look, smell, and taste like!

Built upon our PANOPTIC framework, TRENDSFORMED is our global cross-industry, poly-sensorial trends platform that illustrates movements destined to impact the future of our industries.

Richly validated with inspiring signals and consumer insights from trend-setting categories – including fine fragrance, fashion, beauty, design, food & beverage, and technology – it awakens us to be more provocative, dare to push boundaries and think differently about categories, brands and opportunities.

​​Constantly reviewed and refreshed, we’re been anticipating and designing what the future will look, smell, and taste like since 2001.​

Let’s inspire and create the future together!

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