GENENCARE® OSMS BA Natural Betaine : Hydrate & Protect Skin

Moisturization, Protection and Sensory

GENENCARE® OSMS BA natural betaine is sourced from upcycled sugar production side stream. In cosmetic applications, it provides benefits such as long-term skin moisturization, skin barrier function improvement and hair strengthening.

GENENCARE OSMS BA Betaine benefits in skin

Skin Care

GENENCARE® OSMS BA natural Betaine is an osmolyte extracted from sugar beets. It offers multiple benefits for skin care formulations:

Moisturization: Helps manage water balance in the skin, providing long-term hydration by protecting keratinocytes from hyperosmotic stress, or sometimes known as hydric stress.

Strengthens Skin Barrier: Reinforces the tight junctions in the epidermis, reducing trans-epidermal water loss and enhancing skin barrier integrity.

Hair Care

Due to Betaine’s affinity with keratin, GENENCARE® OSMS BA natural betaine offers several benefits for hair care:

Hair Strengthening: Betaine deposits on hair surface and penetrates into the cortex to help protect hair and repair the damages, improving tensile strength and reducing broken fibers and split ends.

Frizz Control: Helps reduce frizz in humid conditions, making hair easier to style and reducing friction damage.

Scalp Protection: Mitigates irritation from surfactants and reinforces the skin barrier, reducing water loss and promoting a healthy scalp.

GENENCARE OSMS BA Betaine helps improve foam

GENENCARE® OSMS BA helps strengthen hair fibers, making it more resistant to breakage

In a broken fibers test, 4% GENENCARE® OSMS BA in a shampoo formula can help reduce broken fibers by up to 50%.

GENENCARE® OSMS BA

Technical Data Sheet

INCI: Betaine (Chemically known as trimethylglycine)
Appearance: Free flowing crystalline powder
Recommended use: 2 – 5%
Origin: Non-GMO sugar beet sourced from Europe and upcycled from a sugar production side stream

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Featured Formulation

Inspired by the latest consumer trends, our cosmetic scientists create concept formulations featuring our innovative and versatile portfolio of active and functional ingredients.

See how our ingredients elevate personal care across a range of applications or be inspired to formulate your own unique sensory experience.

Pyjamask

In contact with water, the dark blue oil-gel turns into a milk for easy rinsing. The mask offers protection against the effects of blue light, while its active ingredient — GENENCARE® OSMS BA — moisturizes and restores.

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Other Formulations Including GENENCARE® OSMS BA

Sulphate-free Shampo

A gentle, sulphate-free shampoo that contains high content of natural origin ingredients suitable for daily use.

Foam Body Lotion

A foam-format leave-on body lotion, designed to provide a luxurious and lightweight moisturizing experience.

Morning Dew Serum

A clear gel embedded with white snowflake-like emulsion drops. Provides a dewy sensation followed by a nourishing feel during application.

Hair & Scalp Mask

A mousse-format hair and scalp mask enriched with natural Betaine

Upcycled from a Sugar Production Side Stream

Upcycled ingredients represent a powerful tool to reduce the environmental impact of products and tell an important sustainability story at the same time.

IFF’s proprietary, tech-driven “natural betaine production process” helps sugar mills to increase sugar yields during the desugarization process. At the same time, a side stream of betaine molasses is upcycled into the GENENCARE® OSMS range in the form of highly purified crystalline powders, creating maximum value out of a product that was previously considered low-value.

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GENENCARE® OSMS BA

FAQ

GENENCARE® OSMS BA is a natural betaine and osmolyte that is widely used in hair and skincare formulations for its multifunctional benefits. In this section, we address the commonly asked questions about IFF’s Betaine (GENENCARE® OSMS BA), offering validated insights to support your formulation decisions.

No. Natural betaine (e.g., GENENCARE® OSMS BA) is an active ingredient with moisturization and skin barrier strengthening properties, while cocoamidopropyl betaine and coco betaine are both surfactants with foaming and cleansing properties.

They are chemically identical. “Betaine” is the INCI name, while “Trimethylglycine” is the chemical name.

IFF’s Betaine (GENENCARE® OSMS BA) is a naturally derived osmolyte. It is an active ingredient that helps skin cells manage water balance, protect against dehydration, and strengthen the skin barrier.

Osmoprotection: Helps cells manage water balance in the skin by osmosis and protects cells from hydric stress.
Moisturization: Helps improve short- and long-term skin moisturization and reduces visible dryness.
Skin barrier reinforcement: Reinforces tight junctions in the epidermis, reduce skin permeability and transepidermal water loss.

Yes. GENENCARE® OSMS BA natural betaine helps mitigate irritation from surfactants and is mild, hence suitable for sensitive skin such as baby skin or intimate area.

Yes. GENENCARE® OSMS BA natural betaine is a water-soluble crystalline powder that can be used in most types of application.

GENENCARE® OSMS BA is upcycled from sugar beet molasses—a byproduct of sugar production—making it a plant-based ingredient. Since 2022, GENENCARE® OSMS BA natural betaine has received the upcycled certification from Where Food Comes From (WFCF).

It helps maintain keratinocyte cell volume under hydric stress by increasing the expression of osmolyte transporters like BGT-1 on the cell membranes. It also protect proteins from denaturation by increasing their stability.

Request for a Sample

Please use the form below to request a sample of GENENCARE® OSMS BA Betaine. Alternatively, you can source our portfolio of GENENCARE® Actives and AURIST™ Functionals through our trusted global network.

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