Three bottles of Quartz haircare products and a wooden comb placed on a soft, beige, textured blanket.

QUARTZ Formulation Collection

Today’s haircare formulations go beyond pure cleansing of the hair

Consumers expect additional benefits such as conditioning, smoothing of the hair surface, and improved combability. At the same time, there is increased regulatory and consumer pressure to replace many hair conditioning polymers with sustainable alternatives.

QUARTZ is our formulation collection focused on clear and natural* haircare formulations featuring AURIST™ AGC , a novel, cationic hair conditioning polymer.

  • 65%
    of adults purchase haircare products, making it one of the most purchased beauty categories.
  • 90%
    of people interested in haircare quoted “Supported by Science”.
A person washing their hair in the shower, with their back to the camera. The person's hands are covered in shampoo lather as they scrub their wet hair.
A clear plastic bottle with a silver cap containing Quartz Sulphate-free Shampoo. The bottle has a purple geometric crystal logo and the word

Sulphate-free Shampoo

This gentle, sulphate-free shampoo contains high content of natural origin ingredients suitable for daily use. It is a clear formula that lathers beautifully. Featuring GENENCARE® actives and AURIST™ AGC, a new-to-the-world, biodegradable cationic biopolymer shown to improve hair conditioning.

A clear bottle of Quartz Natural Conditioner with a silver cap and a purple geometric crystal design on the label. The bottle is marked with

Clear Conditionder

This water-based, silicone-free and transparent hair conditioner is formulated with a high content of natural origin ingredients to effectively detangle your locks. It rinses off easily and leaves hair easy to comb without weighing it down. Featuring AURIST™ AGC, a new-to-the-world, biodegradable cationic biopolymer shown to improve hair conditioning. It also contains GENENCARE® actives to protect and strengthen hair and scalp for a healthier-looking hair.

A bottle of Quartz hair serum with a pump dispenser is placed on a white background. A lock of long, straight, light brown hair is wrapped around the bottle. There is a green circular badge in the bottom right corner that reads

Leave-in Serum

Apply this leave-in serum on clean, damp or dry hair to control frizz or use as a detangling, conditioning tool. This water-based and silicone-free serum contains high content of natural origin ingredients and features AURIST™AGC, a new-to-the-world, biodegradable cationic biopolymer shown to improve hair conditioning. This formula also contains GENENCARE® OSMS BA which helps to protect and care for hair by reducing broken hair and split ends.

A how-to make guide

Conditioner, but clear

Have you ever noticed that you rarely see a clear conditioner on the shelves? There might be rows of clear shampoos, hundreds of clear hair oils, but seldom a clear conditioner.

Unlock the potential of a transparent formulation that could condition just as well as the standard conditioners on the market.

Read guide
A hand holding two small bottles Quartz Shampoo and Conditioner against a light blue tiled background.
FORMULATION SHEETS

Receive QUARTZ formulation sheets in a PDF file by clicking on the Download button.

Download
A bathroom wall with a marble finish, featuring three bronze faucet handles and a matching spout. Above the faucets, there is a shelf holding three small bottles of hair care products.

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Oum Body Care

Our bodycare formulation collection developed for your evening wind-down ritual. Featuring award-winning conditioning biopolymer AURIST™ AGC to reduce skin roughness feel and improved rinsability. All formulations in Oum contain a high amount of active ingredients from our GENENCARE® actives line to help protect and nourish the skin.

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No Filter Feminine Hygiene

Discover our latest formulation collection on feminine intimate hygiene featuring natural and upcycled ingredients to enhance the female journey of sexual discovery and pleasure.