Play is emerging as a powerful tool

Consumers are increasingly navigating between real and virtual worlds, with younger consumers especially eager to interact with digital elements that blur the lines between reality and imagination.

Xelestia: The Game is a magical journey across four fantasy terrains where gamers collect unique virtual formulations while solving engaging mini puzzles.

Are you ready to play?

Access Game

Gamification is one way in which brands can improve engagement with consumers

  • 86%
    of those who purchased in-game items also purchased the corresponding physical product.
Hands holding a black video game controller in front of a television screen and entertainment center.

Formulations in Xelestia

A bottle of IFF HydraPearl Face Serum with a futuristic cityscape inset.

HydraPearl Face Serum

Experience this potion of hydration. A face serum in translucent gel with suspended blue oil droplets, this innovative formula features GENENCARE® osmolytes to moisturize, protect and energize your skin. Perfect for daily use, it provides a luxurious, sensory experience while deeply hydrating your skin.

An open jar of iff Hair and Scalp Mask with a green and purple label, placed on a textured surface. The lid is partially off, revealing the product inside. There is an inset image of a lush forest scene with glowing plants in the bottom right corner.

Hair & Scalp Mask

Revitalize your hair for a vibrant, healthy look with our mousse-format hair and scalp mask. Enriched with energizing inositol GENENCARE® OSMS MI to stimulate cells, this mask also features the multi-award-winning hair conditioning biopolymer AURIST™ AGC, which enhances hair combability, fluffiness, and gloss. The addition of GENENCARE® OSMS BA helps strengthen hair. The lightweight mousse texture ensures easy application, making it a perfect addition to your haircare routine.

A jar of purifying shampoo paste with the lid off, placed on a dark surface. The label reads

Purifying Shampoo Paste

Cleanse and purify your hair and scalp with this charcoal shampoo paste. This unique formula containing less than 15% water includes activated charcoal to draw out impurities, leaving your hair and scalp feeling refreshed and revitalized. Infused with multi-award-winning hair conditioning biopolymer AURIST™ AGC to help improve wet and dry combability, and provide enhanced fluffiness and glossiness.

Xelestia-Cloud-Sanctuary-Foam-Body-Lotion

Foam Body Lotion

Indulge in the airy embrace of our foam-format leave-on body lotion, designed to provide a luxurious and lightweight moisturizing experience. This innovative formula contains the multi-award-winning skin conditioning biopolymer AURIST™ AGC. It also contains a high amount of active ingredients such as the prebiotic moisturizer GENENCARE® XL, which supports microbiome diversity, and the moisturizing osmolyte GENENCARE® OSMS BA. Perfect for daily use, this body lotion leaves your skin feeling soft, smooth, and revitalized.

A how-to-make guide

Purifying Shampoo Paste

Formulating waterless formats poses several challenges, An innovative approach that can serve the best of both worlds is a concentrated format that contains less than 15% water.

Creating a product with such low water content while maintaining a non-solid form requires a specific approach. The key is to…

Read More
A women with one hand combing wet hair with wide-toothed comb, and another hand holding her head.
Formulation Sheets

Receive Xelestia formulation sheets in a PDF file by clicking on the Download button.

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A collection of skincare and haircare products on a reflective surface with a gradient background. The products include HydraPearl Face Serum, Foam Body Lotion, Hair and Scalp Mask, and Purifying Shampoo Paste.

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A flat lay image of bodycare products surrounded by pink rose petals, green leaves, and slices of lemon. The products include a bottle of

Oum Bodycare

A bodycare formulation collection developed for your evening wind-down ritual. Featuring award-winning conditioning biopolymer AURIST™ AGC to reduce skin roughness feel and improved rinsability. All formulations in Oum contain a high amount of active ingredients from our GENENCARE® actives line to help protect and nourish the skin.

A bathroom wall with a marble finish. There is a shelf holding three small bottles of Quartz Hair Care Products.

Quartz Haircare

A haircare formulation collection focused on clear and natural formulations featuring AURIST™ AGC , a new-to-the-world, readily biodegradable, cationic hair conditioning polymer.