Clean Insights for Home Care Innovation

Expert Trends and Insights for Laundry Care

IFF’s Clean Insights delivers expert perspectives from our global network of laundry application specialists and sales leaders. Backed by data-driven foresight from Panoptic, our proprietary trend intelligence tool, these reports offer actionable insights to help brands stay ahead in the dynamic world of fabric and home care.

Explore the latest findings below and stay connected to the evolving trends shaping the future of laundry.

Future of Laundry Detergent Formats

Header – issue 7

A Holistic Garment Care Approach

Discover the dynamics that play into why consumers are keeping garments longer, the factors needed for effective cleaning, and how that affects fabric care.

Close-up view of a green leaf with the text

The Sustainability Landscape

With eco-labels appearing across the market, discover how brands are navigating the increasingly complex world of sustainability claims and certifications.

Clean Insights Issue 5

Laundry Detergent Innovation

Get the scoop on the latest in laundry detergent innovation with eco-friendly and ultra-convenient formats. Explore the rise of unit doses in China and the trend of waterless formats like sheets and tiles.

Clean Insights Issue 4

2024 In Review

A Look Ahead to the Future of Fabric Care,’ highlights key consumer insights, trends, and innovations that have driven growth in the fabric care industry in 2024.

Clean Insights Issue 3

The Future of Laundry Appliances

How will AI-enabled laundry machines impact your future detergent formulas? We explore this question and more in our appliance innovation issue.

Clean Insights Issue 2

Laundry Trends in the Digital Age

From the rise of e-commerce in China to the preferences of Gen Z, we explore how these trends are driving the future of laundry care.

Clean Insights Issue 1

Consumer Trends in the Age of Disruption

Dive into the key trends impacting the laundry market today and in the future.

 

 

Take the Future of Laundry Appliances Poll

Help us better understand your needs and interests, we’d like to know your opinions.

Our Latest Stories

Solving the Laundry Enzymes Stability Challenge

Laundry Solving Enzyme Stability

Learn how IFF is solving the stability challenge in laundry enzymes through advanced biotechnology—delivering more effective, longer-lasting cleaning solutions for real-world consumer needs.

Explaining IFF’s Designed Enzymatic Biomaterials

IFF’s DEB tech fuses synthetic performance with natural sustainability for smarter care solutions.