Laundry Enzymes Our enzymes for laundry detergent are engineered to effectively break down stains and deliver garment care benefits. Designed to provide cost-effective and sustainable performance, they deliver next-generation cleaning for fast-changing lifestyles around the world. Find Out More
Dishwashing Enzymes As the market-leader in dishwashing enzymes, we’re innovating to deliver effective, sustainable dishwashing performance for a naturally cleaner world. Find Out More
Generation Convenience A global demographic shift means a new dominant consumer force is emerging – one that is tech-savvy, connected and more demanding than ever before.
Mindful Consumption Consumers are demanding sustainable cleaning solutions that deliver the same performance benefits without creating a negative impact on the environment.
Liquid Demography Consumer cleaning habits are being shaped by rapid changes in global demographics. To ensure they are able to keep pace with the fast-evolving needs of modern consumers, detergent manufacturers need to understand the trends driving the behaviors in emerging and existing markets.
Keeping Pace with Regulatory Change A strong regulatory focus and understanding of consumer trends is the key to establishing a competitive advantage in the commercialization of new products. Find Out More
The Activewear Challenge Activewear has never been more popular with consumers – but even after repeated washes garments can still smell. Finding a solution to ‘Permastink’ is one of the biggest challenges facing the laundry detergent industry Find Out More
Satisfying Senses Consumer demands for a better sensory experience are inspiring a new generation of innovative hygiene solutions in laundry detergents. At the heart of the hygiene challenge, however, is a simple truth: consumers want more than clothes just appearing to be clean. Find Out More