Clean Insights Issue 8: Cleaning Science

Letter From the Editor:

At Clean Insights, we’re monitoring the evolving landscape to help our growing audience of laundry leaders track the trends while we provide analysis critical to their growing business needs.

In this special digest, we’ve assembled a snapshot of the subjects you engaged with last year, including how we help our customers navigate the complex eco-certification terrain. Our unique perspectives are generated through strategic research initiatives — combining internal and external sources — conducted by our experts, so we can deliver actionable insights to drive your business forward.

As we launch into a new year, we are grateful that you’ve chosen us as your source to stay empowered and educated about the ongoing matters impacting the fabric care market. Stay in touch and let us know if you think there’s a topic worth exploring.

Best,
Tatiana Goncharova
Global Business Segment Leader at IFF

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Our Growing Influence

Clean Insights continues serving as a destination point for fresh perspectives and expert analysis about trends and innovations driving our industry forward. That’s why our audience continues to expand in size and global reach. Our subscribers hail from 34 countries, highlighting the diverse nature and needs of the market. And we’ve seen growth in Clean Insights readership in EMEA and North America, with top audiences in the US, Brazil, and India.

Keeping Pace With Trends

Each Clean Insights issue examines emerging topics that are significant to our audience who work in areas such as R&D, regulatory, and marketing/category management. In case you missed it, explore below.

Issue 7: A Holistic Garment Care Approach

Formulating for Fabric Care

Consumers are keeping garments longer and seeking detergent options that clean and care for their clothes. With more clothing brands using polyester, we’ve created disruptive technologies such as Polyesterase that are optimized to work in cold water conditions, remove pills and fuzz, and preserve fibers over time.

Find out more

Issue 5: Exploring the Future of Laundry Detergent Formats

Key to Success for a Detergent Format

The unit dose in China launched to great success due to a strategic e-commerce marketing strategy. Chinese detergent brands recognized that consumers make virtually all their purchases online and used social media influencers to promote the innovative format. This win was a result of understanding local habits and preferences.

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The 2026 Forecast

New year, new solutions. Investments in new technologies, shifting market demands, cultural preferences. Take a look at some key trends shaping up in the laundry care sector.

What’s New in Panoptic

Holistic fabric care is driving advancements in the laundry detergent industry. Brands that stay ahead of the shifts will emerge with relevant products and a strategy to move forward. IFF’s proprietary trend and foresight capability, Panoptic, delivers intelligent insights about what’s shaping the future of the industry. Stay tuned for our next update.

Explore more Clean Insights

A Holistic Garment Care Approach

Discover the dynamics that play into why customers are keeping garments longer, the factors needed for effective cleaning and how that affects fabric care.

Close-up view of a green leaf with the text

Navigating the Sustainability Landscape

With eco-labels appearing across the market, discover how brands are navigating the increasingly complex world of sustainability claims and certifications.