Dishwashing is not just a functional chore. It’s a window into people’s habits, traditions, and values. And an effective dishwashing detergent is tasked with anticipating it all. People are complex; their needs are constantly evolving and shifting — and often what they say is not always what they do.
It’s one of the reasons IFF devotes significant resources to global consumer research so we can support our customers by identifying the newest trends, unmet needs, and cultural influences, and developing innovative solutions.
Our Marketing Team monitors everything from eating habits in varying regions to the types of stains certain food produce. Even more, we dive into specific dishwashing habits — commonly used machines, preferred temperatures, cycles, time spent washing, and more. We use this data to customize our enzymes so they are relevant and effective.
In our third issue, we explore how IFF’s Applications Team is delivering enzymes that power top-tier cleaning at lower temperatures, while keeping pace with changing habits, regional needs and sustainability goals.
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