GLP-1 medications are changing how millions of consumers eat, drink and experience joy. Smaller portions put more pressure on every bite and sip to deliver satisfaction, meaningful nutrition and a reason to choose your product.
Join IFF experts to explore what comes after the disruption — and how food and beverage manufacturers can help restore enjoyment through products that meet consumers’ emotional, nutritional and lifestyle needs.
Rules of Product Formulation
GLP-1 Consumer Personas
Hydration Plus Core Need States
Every weight-management journey comes with different needs. IFF helps food and beverage manufacturers develop great-tasting, nutritious products for consumers taking GLP-1 medications and those pursuing better health.
From consumer insights to product design, our expertise helps bring together taste, nutrition and enjoyment in solutions that fit consumers’ goals and daily lives.