Principal Flavorist, Savory Creation
Before Xuess Wee ever stepped into a lab, flavor found him in the caramelic scent of fresh bread drifting across a Singapore river at dawn – a sensory memory that still shapes the way he thinks about taste today. With more than 25 years at IFF, including experience across Singapore, Australia and China, Xuess specializes in salt modulation and savory design for products that must deliver comfort, balance and deep consumer satisfaction.
His work spans savory systems, taste-modulation strategy and reduction programs that maintain flavor impact while supporting evolving nutritional needs across Asia. Xuess approaches flavor with the belief that taste is both a technical outcome and an emotional experience. Driven by memory, curiosity and sensory empathy, he treats modulation like storytelling – meant not only to be detected, but to be felt.
Early Graduate of IFF Greater Asia’s Flavorist Training Program: Before IFF formalized global flavorist training, Xuess was one of Greater Asia’s earliest trainees, helping set the procedural for the region’s talent development path.
Helped Build Greater Asia’s Raw Material & Sampling Lab: At IFF’s former Science Park II facility, Xuess helped build up the raw material and sampling lab, designing processes, workflows and systems that support the flavor-sampling process.
Champion for IFF FLAVORFIT™ Savory Solutions: As Greater Asia’s Lead Ambassador, he plays a central role in sharing modulation knowledge, tools and best practices, through the RE-IMAGINE WELLNESS™ program.
Graduate of National University of Singapore: Earned Bachelor of Science, Chemistry (Honors) in 1997.