TAURA by IFF revolutionizes how health-conscious consumers experience fruit, offering innovative, multisensory inclusions and snacks that elevate long shelf-life products.
Our solutions integrate real fruit seamlessly into your portfolio, overcoming manufacturing challenges while supporting exceptional quality and taste.
Catering to the demand for healthier options, we give manufacturers a unique point of differentiation and a competitive edge.
*Sources: IFF PX I&P Online survey US & CAN, 2023 & FMCG Gurus, 2023
We offer our customers the natural goodness of fruit through our passion and deep expertise, complementing a wide range of products like baked goods, breakfast cereals, nutritional bars, confectionery, and healthy snacks.
TAURA’s blend of textures and flavorful inclusions elevates sensory appeal with authentic fruit taste, aroma, and vibrant color.
These thoughtful combinations create a more enjoyable eating experience and help products stand out. With real fruit ingredients, TAURA offers a balance of flavor and visual appeal that connects with health-conscious consumers.
Our real fruit content appeals to consumers seeking natural, recognizable ingredients. Made from purees and juices, our plant-based inclusions and pastes are free from artificial additives and rich in fiber and nutrients.
With natural sweetness and the option of no added refined sugars, they offer a better-for-you option for health-conscious consumers. We deliver high-quality, nutrient-rich solutions for clean-label products.
*Source: Global Market Research Healthy Eating Global Trends 2019- RE-IMAGINE WELLNESS™ deck
of global consumers think that eating less sugar is healthy.*
TAURA’s fruit inclusions retain their structural integrity throughout the baking and manufacturing process, ensuring consistent quality and performance. They also provide an extended shelf life of 12-18 months with ambient storage.
*Source: IFF PX I&P Online US & Canada, Nov 2023
of consumers surveyed said they would like to see citrus-flavored fruit snack products.*
TAURA, our fruit experts leverage proprietary technology to offer customizable solutions tailored to diverse markets. We specialize in product customization, seamlessly integrating texture and health-focused ingredients to deliver the ideal inclusion for your project needs, giving our customers a distinct competitive advantage.
TAURA enables manufacturers to transform one base recipe into a variety of uniquely flavored products, allowing effortless innovation. Our inclusions feature easy-to-use, free-flowing properties that streamline the production process, saving both time and effort while maintaining product consistency and quality.
Elevate your snack offerings and stay ahead of the pack with TAURA’s clean-label fruit and vegetable pieces and pastes.
We help you craft exciting, better-for-you options in bar, ball, or bite formats, using our innovative solutions that emphasize strong natural appeal. Captivate consumers with nutritious, grab-and-go snacks that offer benefits beyond great taste.
TAURA offers benefits beyond great taste. Our decades of fruit expertise and cutting-edge proprietary technology enable us to create a diverse range of authentic fruit and vegetable snacks, meticulously crafted through IFF Product Design™.
We’re committed to helping brands meet the demands of health-conscious consumers by delivering tastier, better-for-you product innovations while streamlining product development for efficient snack delivery to the market.
We elevate indulgence by incorporating premium real fruit inclusions into your chocolate products, crafting distinctive taste profiles for those seeking high-quality, health-conscious treats. With TAURA, our artisanal approach and deep expertise in fruits ensure a truly indulgent and unique experience.
With a strong commitment to quality and versatility, our fruit inclusions integrate seamlessly into a wide range of chocolate products and recipes.
Bring everyday café-style luxury to your premium baked goods with the allure of vibrant, fresh fruit. Our expertly crafted real fruit inclusions, blending science and artistry, add a touch of indulgence to busy lifestyles.
Take your products to the next level with unique differentiation, offering exciting flavors and pastes, consistent functionality, and ease of use—all without the traditional challenges of incorporating fruit.
Take cereal beyond breakfast with TAURA’s authentic fruit-based inclusions, creating new opportunities for enjoyment.
Deliver consistent quality and fresh flavors with a variety that delights consumers through imaginative tastes, vibrant aromas, and contrasting textures. Add nutritional value and health benefits to set your products apart, ensuring excellence in every spoonful.
Help your consumers say goodbye to pill fatigue with TAURA’s all-fruit, pectin-based products, delivering on-trend active ingredients in a flavorful, nutritious format.
Easily innovate and set your brand apart with convenient, mindful solutions that appeal to wellness-conscious consumers.
Snacking is changing, and more consumers are craving healthier options—two-thirds of US shoppers are even willing to pay extra for candies made with real fruit.*
Imagine tapping into this trend and transforming your snacks into something truly special. With TAURA, we bring you delicious fusions of authentic fruit flavors with surprising twists that are sure to awaken the senses.
*Source: IFF PX I&P Online survey US & CAN, Nov 02, 2023 N=1000 consumers per country
Bring your vision to life with IFF’s expertise in food and beverage innovation. Together, we can turn bold ideas into groundbreaking solutions.