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Sugar Reduction

Sweetness Redefined

Say goodbye to sugar without compromising on flavor. With IFF FLAVORFIT™ [sweet], our innovative approach lets your consumers indulge with peace of mind, savoring a delightfully gratifying experience.

*Source: Sweeteners Global Report 2024

 

  • Sugar is the #1
    dietary concern globally.*
  • 57%
    of people are taking action in actually reducing sugar intake.*
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Explore the Benefits of Sugar Reduction

Using IFF FLAVORFIT™ [sweet] solutions, we offer customized reduced-sugar options that comply with regulatory standards, uphold clean label requirements, and still deliver the full sweetness experience consumers expect.

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Legislation Compliance

Reducing sugar content can be a challenge for our customers, but with IFF FLAVORFIT™ [sweet] and our innovative Taste Design® process, we make it easier.

We craft tailored solutions that comply with strict regulations while preserving the sweetness experience, ensuring consumers expectations gets delivered every time.

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High Technology, Lower Sugar

IFF FLAVORFIT™ [sweet], combined with the expertise of our flavorists, delivers the authentic, upfront sweetness experience consumers expect, all while reducing sugar content.

By carefully crafting each flavor, we ensure the taste stays as indulgent as ever, offering a more balanced choice that still delights with every bite.

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Clean Label Solutions

IFF’s FLAVORFIT™ [sweet] offers clean label, neutral-tasting solutions that deliver the sweetness consumers love while reducing sugar.

By combining flavor innovation with more balanced choices, we help brands provide indulgent experiences that feel mindful and satisfying, allowing consumers to enjoy their favorite treats with confidence

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Meeting Taste Expectations

Is there anything sweeter than the first bite of ice cream on a hot summer day? With IFF’s FLAVORFIT™ [sweet], that indulgence remains, even with less sugar. Our solution delivers the rich sweetness consumers crave in ice cream, candy and other treats, meeting expectations without compromise.

Now, they can savor the flavors they love while embracing a more mindful way to indulge.

Sugar Reduction Applications

Beverage

Beverage

Imagine sipping on your favorite drink, enjoying the perfect sweetness you crave—now with less sugar. With IFF’s FLAVORFIT™ [sweet], you can craft beverages that hit all the right notes—whether it’s juice, soda, or something in between.

Our innovative solutions balance sweetness and flavor, satisfying cravings without compromise. It’s the perfect way to deliver the full experience consumers expect, with the added benefit of reduced sugar in every refreshing sip.

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IFF's advanced research laboratory.

Transform Ideas into Market-Ready Innovations

Bring your vision to life with IFF’s expertise in food and beverage innovation. Together, we can turn bold ideas into groundbreaking solutions.