Artistry in Flavor Design: IFF NEO™ Unveiled

We are proud to unveil our latest innovation in flavors: IFF NEO™.  IFF NEO™ is a natural flavor collection entirely free of citrus-derived molecules fractions and oils. It is designed to deliver great citrus taste without the challenges that come from working with citrus oils.

Citrus is the most important taste profile in beverages yet sometimes challenging to work with. Our flavor designers and technologists took on the challenge of creating something entirely novel. Using consumer insights from around the globe these experts designed a range of flavors with outstanding citrus taste adapted to specific taste profiles in each region. The result is a natural flavor collection that was constructed like a piece of art: IFF NEO™.

“The IFF NEO™ collection reinforces IFF’s leadership position and expertise in citrus flavor development and ingredients” said Marcus Pesch global vice president for IFF’s
RE-IMAGINE and RE-MASTER innovation programs. “The essence of the brand is its name short for “no essential oil.” These unique citrus flavor solutions are yet another way we’re innovating for our customers and make a great addition to our already extensive portfolio.”

“We’re alleviating global citrus sourcing challenges offering our customers great-tasting natural flavors that are more readily available” said Karel Coosemans global leader for IFF’s RE-MASTER CITRUS™ innovation program. “Our game-changing supply stability also removes the price volatility commonly seen with citrus-derived products.”

While this latest innovation offers endless possibilities to beverage manufacturers IFF NEO™ shows great performance in other categories as well such as confectionery and even plant-based products. IFF NEO™ delivers potential benefits of higher concentration different solvent system used increased solubility and stability. These benefits are interesting for all end uses.

Reach out to your local sales representative to experience this refreshing artistry for yourself.

We are thrilled to announce that IFF NEO™ is a Category Award Winner for Innovation in Flavors at the Just Drinks Excellence Awards 2023.