See Citrus Differently with a

Zest for the Future

Citrus isn’t just a flavor. It’s a catalyst for creativity, connection and growth. By blending nature’s intelligence with advanced science and human insight, IFF helps brands unlock new possibilities and build relevance for what comes next.

A Fresh Take on Citrus Flavor Innovation

Our RE-MASTER CITRUS™ innovation program blends imagination with execution, elevating citrus with sustainable, natural and refreshing discoveries. Every solution is crafted to help brands compete smarter, scale faster and stand out longer.

Diverse women friends drinking a variety of IFF NEO citrus-based, bottled beverages

Maximized Cost Efficiencies

We have a comprehensive citrus catalog, driven by high-tech engineering and sustainable solutions like natural citrus-free options, as well as citrus replacements and extenders. These solutions deliver flavors that remain stable despite cost volatility.

Whether addressing supply scarcity, regulatory challenges or volatile prices, IFF CURE™ provides core and uncommon replacements and extenders to optimize your products for enduring success.

Citrus flavor solutions: Hands stretching out and doing

Taste Stability

We craft flavor creations with proven stability throughout their shelf life by employing around-the-clock monitoring of raw materials and developing purpose-driven keys that replace unstable molecules.

Our citrus flavors are built to last so they maintain fresh, authentic citrus character throughout shelf life. They’re also designed to protect delicate top notes from oxidation and processing stress.

 

A crate of grapefruits (both whole and halved), sitting on a table next to bottles of grapefruit juice and straws, as well as more sliced and whole grapefruits.

Compliance

We provide worry-free citrus fruit flavors, thoughtfully designed by aligning with best practices for ingredient sourcing, manufacturing and beyond. Our expert teams meticulously control all specifications during creation, ensuring compliance across all key markets and regions.

These steps include an extensive analytical screening and segregation program to ensure optimal versatility, handling and labeling.

A man and a woman holding citrus-based beverages that are in glass bottles with straws (one is a red juice and one is an orange juice). Faces off camera

Solubility 

When it comes to citrus, our flavor creation relies on highly concentrated flavor keys and a variety of high-performing delivery systems. We design for smooth integration during batching and mixing, and solubility can also be customized and optimized based on beverage format and processing conditions.

Our systems achieve clean-label product design tailored to end-use for our customers and, in turn, their consumers.

People at a picnic drinking citrus-flavored beverages and

Value Differentiation

Through innovative R&D, we’ve expanded our raw material scope with enriched flavors and curated stories of provenance, certification and sustainability. Developed in close collaboration with our citrus partners, we help bring differentiated, high‑performing citrus solutions to market.

It’s a cooperative, collaborative approach from start to finish, combining innovation, application insight and end‑to‑end support.

The Heart of Citrus Innovation

Located in the heart of Florida’s citrus region, our state-of-the-art Citrus Innovation Center brings together advanced technology, agronomic insight and decades of expertise to accelerate flavor innovation.

  • Cutting-edge equipment supported by an expert team
  • Sustainable and LEED Silver-certified building
  • On-site botanical research greenhouse led by an expert agronomist
  • Citrus Academy offering hands-on training and education
The IFF Citrus Innovation Center based in Florida in the US

Invigorating Citrus Flavor Applications

Beverage

Beverage

Embrace bold citrus thinking in beverage innovation. We blend advanced technologies with sensory expertise to create drinks that feel vibrant, balanced and future-ready.

From the zesty lift of lime and bright tang of lemon to the juicy burst of orange and bittersweet edge of grapefruit, our citrus solutions awaken juices, carbonated beverages and more with freshness, clarity and unmistakable brilliance.

Woman outside at a party, laughing, dressed up and sipping a citrus-flavored beverage with a straw through her teeth.

IFF NEO™ Natural Flavors

Imagine a world where the bold zing of citrus isn’t born from citrus itself; that’s the innovation behind IFF NEO™.

It’s a groundbreaking collection of natural flavors redefining how we experience locally inspired citrus, without a single drop of citrus oil. With IFF NEO™, we’ve re-mastered the art of citrus flavor, delivering a refreshing taste that pushes the boundaries of tradition.

A couple sitting outside on a skateboard together, facing each other and smiling and sharing a citrus beverage with the sun setting behind them.

What Flavor Makes
Your Citrus Perfect?

Hover over each tonality to discover more.
  • Floral

    Light, airy floral nuances that add delicacy

  • Sulfury

    Bold, impactful tropical nuances with depth

  • Oxidized

    Lack of freshness with almondy, harsh shoe polish notes

  • Medicinal

    Sharp piney, terpentine-like, aromatic

  • Earthy

    Mossy tones grounding the citrus profile

  • Woody

    Dry, pithy and woody; reminiscent of grapefruit

  • Spicy

    Aromatic peppery warmth adding complexity

  • Herbal

    Green herbal depth

  • Terpeny

    Sharp, vibrant and upfront terpene-driven impact

  • Aldehydic

    Sparkling, zesty lift with clean brightness

  • Peely

    Bright citrus peel with a crispy zesty lift

  • Albedo

    White pith character with subtle woody dryness

  • Green

    Fresh, crisp green notes with natural vitality

  • Fruity

    Juicy, bright expression of ripe citrus flesh

  • Floral
  • Sulfury
  • Oxidized
  • Medicinal
  • Earthy
  • Woody
  • Spicy
  • Herbal
  • Terpeny
  • Aldehydic
  • Peely
  • Albedo
  • Green
  • Fruity
  • Macro shot of white jasmine flowers
  • Macro shot of grapefruit skin
  • shutterstock_balsamic
  • shutterstock_medicinal
  • shutterstock_earthy-min
  • Macro, close-up shot of grainy wood
  • Macro shot of black peppercorns
  • Macro shot of bright green parsley leaves
  • Macro shot of whole limes and halved limes
  • 10
  • Close-up shot of orange rinds and peels
  • shutterstock_albedo
  • shutterstock_green
  • Macro shot of orange citrus fruit slices

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IFF Mood Flavorist Daniil La Paglia working in the lab

Where Flavor Meets Feeling: Inside the World of Mood Intelligence

IFF Director and Principal Scientist Diana Klaser Cheng working in the lab

Behind the Scenes of Taste Modulation: Principal Scientist Diana Klaser Cheng 

Lemon citrus fruits handing on a tree with the sun shining on the fruit

Where Bright Ideas Take Shape

Your next breakthrough starts here. Let’s harness citrus brilliance to develop flavor solutions that move your brand forward.

Connect with our experts to explore new possibilities and co-create solutions designed for performance and impact.