Consumer Expectations Are Challenging
Nutritional Ingredients Suppliers

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Creating Products Consumers Feel Good About Choosing

Today’s consumers want it all: added protein, less sugar, functional benefits and enjoyable eating experiences with great taste and texture.

The opportunity lies in bringing these expectations together in every bite and sip.

New Approach to Food Formulation

Why Elevated Nutrition Matters

The future of food is not just about adding nutrients. It’s about developing products that deliver nutritional benefits, functionality, great taste and appealing texture.

Achieving that balance requires a more holistic approach to formulation.

Elevated Nutrition helps manufacturers turn nutritional ambitions into products consumers genuinely enjoy.

Start a formulation conversation →
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What Brands Must Deliver

Today’s brands are expected to do more.

Products must deliver high protein, reduced sugar and added functionality while maintaining the taste, texture, stability and shelf-life consumers expect.

All of this must be achieved efficiently, consistently and at scale.

Coffee Protein Milk Drink

Where Challenges Emerge

Meeting these expectations isn’t always straightforward.

Adding protein can introduce off-notes, chalky textures or stability issues. Reducing sugar can affect flavor and structure, while fibers and functional ingredients can alter viscosity and mouthfeel.

Improving one attribute can often compromise another.

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Why a New Approach Matters

Overcoming these challenges requires more than individual ingredients. It calls for an integrated approach where nutrition, taste, texture and stability are considered together from the start.

By taking a holistic approach to formulation, manufacturers can reduce complexity, accelerate development and create products that deliver consistently at scale.

Bringing Better Nutrition to Life

Food Development Solutions

Meeting today’s nutrition demands requires expertise across ingredients, applications and markets.

Combining deep technical knowledge with a portfolio designed to work together seamlessly, IFF helps manufacturers solve formulation challenges and create products that consumers choose again and again.

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Integrated Ingredient Systems

Our broad food ingredients portfolio brings together protein solutions, fibers, hydrocolloids and texturants, emulsifiers and natural nutritional ingredients in a systems-based approach to formulation.

Every ingredient is optimized to work in harmony, balancing nutrition, taste, texture and stability.

The result is a more streamlined formulation process, reduced complexity and consistent product performance from development through commercialization.

See Our Food Ingredients Portfolio
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Built for Real-World Performance

Innovation only matters if it performs beyond the lab. Across beverages, dairy, bakery, bars & confectionery, snacks and sports nutrition, we tailor ingredient systems, turning formulation ambitions into market-ready products.

Combining great taste and texture with manufacturing reliability and shelf-life stability, our solutions help brands deliver products that succeed from first production run to final consumption.

See Our Food Ingredients Portfolio
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From Concept to Market

Innovation doesn’t stop at formulation.
From concept through commercialization, we partner with manufacturers to solve technical challenges, accelerate development and ensure products perform at scale.

The result is a smoother, faster path to market and greater confidence at every stage of the journey.

See Our Food Ingredients Portfolio
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Local Market Understanding

We combine deep local market knowledge with category insights and evolving consumer behaviors to shape formulations that resonate — across regions, cultures, and consumption moments.

By connecting long- and short-term insights with sensory science and application expertise, we help translate trends into products that perform in the real world.

See Our Food Ingredients Portfolio

Where Elevated Nutrition Delivers Value

Today’s nutrition challenges require more than individual ingredients. Explore how IFF helps manufacturers develop products that balance nutrition, functionality and enjoyment across three core areas of innovation.

Optimizing Protein Fortification

The most successful high-protein products deliver more than nutrition alone. They bring together nutrition, taste and texture in ways consumers genuinely enjoy.

Protein Fortification

Supporting Weight Management

It starts with products that help consumers feel satisfied and stay on track with their wellness goals. Satiety, balanced nutrition and reduced-sugar formulations all play an important role.

GLP-1 Friendly Food Ingredients

Advancing Better-for-You Products

Making healthier choices easier starts with products people want to eat and drink. Functional ingredients can enhance nutrition while preserving the sensory experience consumers expect.

Better For You
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Real-World Solutions, Built for Today’s Challenges

Explore practical concepts powered by the DANISCO® and SOLAE® portfolios that deliver the nutritional benefits consumers seek without compromising taste, texture or enjoyment.

Discover inspiration for solving real formulation challenges across food and beverage applications.

Download Our Concepts
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Meet Our Functional Food Experts

“Effective protein fortification is not just about increasing protein content. It is about delivering high‑quality, bioavailable nutrition in forms people consume every day. SOLAE® SUPRO® Isolated Soy Protein provides a complete amino acid profile with proven nutritional quality and health benefits. It can be integrated consistently into foods and beverages to deliver measurable nutrition quality without compromising product performance.”

Mark Cope,
Nutrition Scientist, Protein Solutions — Food Ingredients

“With growing consumer awareness around GLP‑1, weight management is no longer about restriction—it’s about nourishment and satiety. Elevated Nutrition helps brands deliver protein‑rich, better‑for‑you foods that fit how people want to eat today.”

Annette Higgins,
Vice President, Global Marketing — Food Ingredients

“Better-for-you formulation comes to life in foods and beverages that pair great taste and texture with meaningful nutrition and health benefits—creating an eating experience people genuinely enjoy.”

Yoon Kim,
Vice President, Protein R&D — Food Ingredients

Ready to Shape the Future of Elevated Nutrition?

Talk to IFF Food Ingredients team about your next high-protein, weight-management or better-for-you innovation.

We bring the proteins, fibers, hydrocolloids, emulsifiers, fermentates, antioxidants, sweeteners and systems expertise to help you transform bold concepts into products that stand out—and stay relevant—in a changing market.

You bring the ambition. We’ll help make it a reality.

Frequently Asked Questions About Functional Foods

Elevated Nutrition is IFF’s global campaign umbrella describing a total-solutions approach to food and beverage formulation. It unites three formulation pillars — Optimizing Protein Fortification, Supporting the Weight Management Journey and Advancing Better-for-You Products — under a single philosophy: deliver the nutritional value consumers want without sacrificing taste, texture or shelf-life.

Functional food ingredients are raw materials and ingredient systems that deliver a specific nutritional, sensory or structural role in a finished food or beverage — beyond basic nutrition. Examples include proteins for satiety and muscle support, fibers for digestive health and texture, hydrocolloids for mouthfeel and stability, and fermentates and antioxidants for shelf-life protection.

A nutritional ingredients supplier develops, manufactures and supplies ingredient solutions used in food and beverage products to deliver nutritional and functional benefits. At IFF, this extends beyond supply, we act as a food formulation consultant, working alongside brand R&D and operations teams from concept through scale-up.

IFF supports food product development and formulation across the full lifecycle, from consumer and category insights, ingredient selection and prototype formulation, to sensory optimization, pilot and scale-up, regulatory and claims support and go-to-market strategies. Our total-solutions approach integrates proteins, fibers, texture systems, stability technologies and taste expertise under one roof.

The functional food ingredients market is shifting from single-benefit products to multifunctional wellness. Consumers increasingly expect products that deliver several benefits at once — high protein plus fiber; reduced sugar plus probiotics; satiety plus GLP-1-friendly nutrient density — without any compromise on taste, texture or shelf-life.

Yes. Our SOLAE® range of protein solutions and fiber, together with DANISCO® range of ingredients help manufacturers develop high-performing sports nutrition products. From RTD beverages and protein bars to recovery shakes and gels, our solutions deliver the clean taste, texture and shelf-life performance consumers expect.