Sugar Reduction & Added Fiber Solutions for Better-for-You Brands

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Better Choices, Made Enjoyable

Better-for-You, Upgraded is about more than removing what consumers don’t want. It’s about enriching their lives with what they do want: foods and beverages that support how they feel, think, rest, move and show up in the world. Wellness today spans far beyond basic nutrition. People are seeking products that nurture gut health, steady their energy, calm their mood, sharpen their focus and help them sleep more soundly. They want daily rituals that do more, yet still taste familiar, comforting and deeply enjoyable. Our elevated nutrition approach helps brands design products that deliver on all of these expectations.

Why Single-Benefit Falls Short

Today’s better-for-you shelf is multifunctional: protein and fiber, sugar reduction and gut health, indulgence and simple labels, all in one product. Consumers who reach for better for you snacks expect products that work harder without trading off taste. The gut and digestive health ingredients market is growing because consumers want products that feel familiar and enjoyable, not clinical.

Why a Systems Approach Matters

Reducing sugar shouldn’t leave products feeling hollow. Adding wellness-forward components like fibers or probiotics shouldn’t disrupt texture, introduce grit or shorten shelf life. That takes a harmonizing act: fibers, hydrocolloids, emulsifiers and protective technologies designed as one system from day one.

Consumers are moving from single-benefit products toward multifunctional wellness

Source: FMCG Gurus, Health and Wellness Survey

Transform your formulation

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Sugar Reduction and Fiber Enrichment Solutions

Our food ingredients portfolio helps manufacturers integrate a wide spectrum of wellness-forward sugar reduction solutions, fiber enrichment systems, gut health ingredients and functional actives, and make them work brilliantly in real food to protect taste, texture and shelf life.

Fiber Enrichment Without Sensory Trade-offs

Our fiber enrichment food ingredients, anchored by LITESSE® polydextrose and FIBRIM® soy fiber, deliver added fiber, prebiotic functionality and reduced sugar without the grit. They’re the foundation for products targeting the dietary fiber market and broader digestive wellness. Paired with our soy protein and fiber systems, they contribute meaningful nutritional value while maintaining body and balance.

Sugar Reduction That Rebuilds, Not Removes

Our sugar reduction solutions go beyond removing what consumers don’t want. Our sweeteners portfolio, including XIVIA® xylitol, delivers sweetness and indulgence cues that keep the eating experience intact. These sugar reduction food ingredients work alongside our hydrocolloids and texturants to rebuild creaminess and structure when calories come out. Our fruit pieces and paste (TAURA) bring real-fruit indulgence with low sugar and high fiber. The result is sugar reduction ingredients that protect the experience, not just the label.

Plant Extracts and Protective Technologies

Our antioxidants and plant extracts (GUARDIAN®) protect color, flavor and nutrient integrity through processing. Our fermentates and protective technologies help maintain freshness and integrity throughout shelf life. We help build the structure that functional ingredients alone cannot provide: keeping delicate actives suspended, protecting them through processing, maintaining creaminess and bite.

Better-for-You That Performs Across Real Formats

Every wellness format has its own challenge: sugar reduction without sensory loss, fiber added without grit, probiotics that survive shelf life. We tune the system to the format so it performs from pilot through scale-up.

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Functional Beverage Ingredients: Wellness in Every Sip

Our functional beverage ingredients come to life in concepts like SoyOat Cha (GA): high-quality oat, soy and tea in a plant-forward format. SUPRO® XT55 delivers clean plant protein. LITESSE® Ultra adds prebiotic fiber.

AVICEL® microcrystalline cellulose (AVICEL-PLUS® BV 8993) provides the suspension stability and body that plant-forward beverages need.

The result is a smooth, stable drink that nourishes body and soul without settling, separation or chalky mouthfeel.

Explore our cellulosics portfolio

Better-for-You Snacks: Real Fruit, Real Indulgence

Our Exotic Bliss Ball Bites concept delivers mango and passionfruit filled mini bursts with high protein and POWDERPURE Acerola for energy and immune health.

SUPRO® soy protein isolates (NUGGETS 580 IP) provide the crisps that add crunch and protein density.

TAURA apple paste with pectin and mango/passionfruit inclusions bring the real-fruit indulgence that turns better for you snacks into products consumers reach for again and again.

Discover our protein solutions

Sugar Reduction Food Ingredients for Bakery

Our Soft Baked Berry Oat Cookie concept proves what’s possible with the right sugar reduction food ingredients: 1g sugar per 18g serving, 72 kcal, source of fiber.

TAURA Low Sugar Mixed Berry Pieces deliver real-fruit flavor at reduced sugar levels.
LITESSE® TWO polydextrose adds fiber and bulk.
Sweeteners like XIVIA® xylitol bring sweetness without the glycemic impact.

Together they create health conscious, flavorful choices that don’t compromise on indulgence.

Explore our sweetener portfolio

Dairy: Indulgent Without the Sugar

Our Indulgent BFY Ice Cream concept delivers no added sugar, no lactose, high fiber, without intensive sweeteners.

DANISCO® CREMODAN® 816 emulsifier and stabilizer system anchors the creamy texture consumers expect.
LITESSE® Ultra IP adds prebiotic fiber. SUPRO® XT55 adds plant protein.
XIVIA® xylitol sweetens without the spike.

The system works together so every spoonful feels indulgent.

Learn about DANISCO® CREMODAN®

Culinary: Bold Flavor, Enhanced Functionality

Our Creamy Nashville Hot Ranch concept features added fiber, improved texture while maintaining excellent emulsion and stability.

GRINDSTED® CFF 1212 hydrocolloid builds body and consistency.
MICROGARD® 430 CO (antimicrobials and fermentates) extends shelf life with certified organic protective cultures.
LITESSE® Ultra adds prebiotic fiber.

The result is sugar reduction ingredients and functional benefits wrapped in bold, crave-worthy flavor.

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Real-World Solutions to Create Enjoyable, Wellness-Driven Products

Discover how to bring multi-functional benefits—from gut health and energy to mood and focus—into everyday foods and beverages, while maintaining the taste, texture, and indulgence consumers expectation.

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Health-forward formulations that still feel indulgent

When Functional Ingredients and Enjoyment
Move Forward Together

With IFF’s Food Ingredients portfolio, better-for-you formulation becomes a harmonizing act:

fibers and proteins that contribute meaningful nutritional value while maintaining body and balance;
hydrocolloids and system blends that rebuild creaminess and structure;
emulsifiers that ensure stability and consistency;
fermentates, antioxidants and plant extracts that help protect freshness and integrity throughout shelf life.

The outcome is not simply a “healthier” product, but a genuinely elevated one: nutritious, satisfying and crafted to meet the expectations of modern consumers who want foods that support their goals without compromising on experience.

With IFF, “better-for-you” is better for consumers and better for your business, enabling consumers to enjoy products they love while empowering brands to step confidently into the next generation of functional nutrition.

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Let’s Build Better-for-You Products

Tell us your wellness target: sugar reduction, gut health, fiber enrichment, functional ingredients, or all of them. We’ll bring the fibers, hydrocolloids, plant extracts, protective cultures and the systems expertise to turn your brief into a product that earns repeat purchase.

Frequently Asked Questions About

Sugar Reduction & Added Fiber

Our sugar reduction solutions go beyond simply removing what consumers don’t want. We pair sweeteners like XIVIA® xylitol with LITESSE® polydextrose fiber, fruit pieces and paste (TAURA) and hydrocolloids and texturants that rebuild creaminess and structure. The result: products that reduce sugar while preserving the taste, texture and indulgence consumers expect.

Our fiber enrichment food ingredients are anchored by LITESSE® polydextrose and FIBRIM® soy fiber. Both are well-tolerated soluble fibers used widely for prebiotic and digestive wellness claims in the growing dietary fiber market. Paired with our soy protein and fiber systems, they add fiber without the grit, support sugar reduction, and pair cleanly with proteins and hydrocolloids.

Our functional beverage ingredients combine plant proteins, LITESSE® polydextrose fiber, AVICEL® microcrystalline cellulose and other cellulosics, GUARDIAN® plant extracts and protective cultures. Concepts like SoyOat Cha showcase how the system performs across plant-forward formats, delivering wellness, stability and clean flavor in every sip.

We support better for you snacks across bars, bites, cookies and clusters. Concepts range from our Exotic Bliss Ball Bites (mango and passionfruit, high protein, Acerola for energy and immune health, EMEA) to our Soft Baked Berry Oat Cookie (1g sugar per 18g, 72 kcal, source of fiber, GA). Featured technology includes SUPRO® soy protein isolates, TAURA fruit pieces and LITESSE® fiber systems.

Our LITESSE® polydextrose delivers well-tolerated prebiotic fiber. MICROGARD® protective cultures (antimicrobials and fermentates) extend shelf life with label-friendly ingredients. Antioxidants and plant extracts (GUARDIAN®) protect nutrient integrity through processing. Together they form a system that keeps gut and digestive health ingredients stable, functional and enjoyable through shelf life.

From Sugar Reduction to Added Fiber & Functional Ingredients