How Is the Sense of Clean Impacting Fragrance Ingredients in the Indian Market

Cleaning in the COVID-19 Era

Cleaning has become crucial as a line of defense during the pandemic. Consumers are buying many more cleaning products inspired by health and emotional benefits.

The act of cleaning can help ease anxieties about hygiene and provide a feeling of safety. When we choose home care products to purchase we look for specific properties to help us maintain our home’s cleanliness and  peace of mind.  A pleasant fragrance at a time of high stress and anxiety becomes especially critical to enhance relaxation wellness and mood.

Effective Ingredients for Home Care Products

When it comes to cost-effective and stable ingredients for use in home care cleaning applications the options are limited.

The 2021 Fragrances and Flavours Association of India (FAFAI) Seminar

In the videos below we share our sessions from the 2021 Fragrances and Flavours Association of India (FAFAI) Seminar which like many other events this year went virtual.

Essential Solutions that Transform the Sense of Clean

Amit Ghose who is responsible for our fragrance ingredient sales in South Asia highlights how important hygiene has become over the course of the pandemic and walks us through some key Indian consumer needs in Home Care right now. He’s joined by VP Perfumer Milind Davare who is based in Mumbai and shares how four biodegradable ingredients NECTARATE™ ISO CYCLO GERANIOL, ORANGE FLOWER ETHER and CASHMERAN® not only deliver performance stability and anti-malodor properties but also heighten the sensorial experience of cleaning for consumers.

Natural Aromatic Ingredients with Antimicrobial Action

Explore our HygEssence™ Collection a new and innovative health and wellness offering of aromatic ingredients with scientifically based antimicrobial properties intended for a wide range of use from home and fabric care to skin care and food formulation pioneered by LMR Naturals.

Gabriel Roberts who is based in Singapore Science Park and is responsible for the Sales Development of LMR in South Asia SEA Australia & Middle East shares how our Naturals can empower perfumers in more ways than performance and hedonics and highlights new holistic wellness programs and the values that drive LMR’s vertically integrated platforms around the world.

Don’t miss this opportunity to discover LMR’s new Hygiene collection composed of all-natural ingredients with scientifically based antimicrobial action against 7 key micro-organisms involved in hygiene preservation as well as malodor creation.  They are unveiled by Elisabeth Campana LMR Marketing

Manager and Agnes Duprat R&D Cosmetic Product Development Manager who leads the project at LMR Naturals by IFF.
When you mix our one-of-a-kind creative passion and deep scientific expertise you get ingredients that put the very best of nature into action. Without IFF home care hygiene and wellness just wouldn’t be the same.

Discover how fragrance ingredients can help transform the sense of clean.