Creating the Next Generation of Bars and Confectionery

Global demand for healthier products and convenient food options has never been higher. At the same time, consumers want new and indulgent sensorial experiences. We’re leading the next generation of Bars and Confectionery with advanced capabilities for unparalleled Product Design, from healthy and functional solutions to our advanced inclusions portfolio.

From bars and cereals to chocolates and gums, we’re pioneering technologies that meet and exceed consumer expectations.


Delivering end-to-end product innovation, from concept to consumer. IFF’s innovative approach combines advanced insights, recipe design, and taste expertise to meet and exceed consumers’ expectations. We leverage our extensive industry-leading product portfolio to become the essential partner for the next generation of food and beverages.



A Dynamic Virtual Design Experience

Embark on an immersive journey into the future of nutritional bar product design.

  • Explore the virtual IFF PRODUCT DESIGN™ builder to design your own nutritional bar in Augmented Reality
  • Discover IFF’s extensive ingredient portfolio, unveil advanced market insights and concept inspiration
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Innovation Focus

Our Bars and Confectionery category provides a targeted innovation focus for a range of deliverables. We specialize in taste modulation and sensorial experiences for differentiated products, as well as healthy and functional ingredients that meet the growing demand for better-for-you products. We also have a strong focus in inclusions and textures where we utilize our complete ingredients portfolio for category-defining Bars and Confectionery innovations.