The great yogurt debate 2022

Nutritious delicious and endlessly versatile – yogurt products are a favorite with shoppers across Europe.

As rising inflation climate concerns and the cost-of-living crisis compete for headline space brands face a dilemma – should they focus on yogurt’s potential as an affordable health food or offer consumers the moments of indulgent escape they need to face tough times.

At IFF we say – ‘why not both?’

Read on to discover our top three tips for balancing healthy value with indulgent comfort to create exceptional yogurt products to meet the moment.

Simplify formulas and save formulation cost
Stretched consumers are looking for value – but not at any cost. Growing climate consciousness is driving shoppers to consider a product’s cost to the earth as well as their wallet.

With their unique acidity stabilizing properties IFF’s YO-MIX® PRIME dairy cultures can help brands lower production costs by reducing protein and/or sugar addition in the recipe without compromising on yogurt texture and sweetness perception while extending product freshness.

Cut the sugar keep the quality
Amid continued economic uncertainty consumers are embracing the adage that ‘health is wealth’. Top of the priority list in dairy products is sugar reduction with 66% of UK shoppers for example trying to acclimatize themselves to ‘less-sweet’ flavors to help cut their sugar consumption.¹ With its ultra-mild flavor profile and acidity control capabilities YO-MIX® PRIME boosts sweetness perception in yogurt products by 23% – giving consumers the great taste they know and love.

The promise of premiumization
Everybody likes the occasional treat and for many yogurt is just the thing to hit the spot. The key to crafting that all-important sense of luxury is effective texture modulation. Consumers expect ‘dessert-focused’ yogurts to deliver a rich velvety mouthfeel and creamy flavor but in the current climate most are keen to avoid a premium price tag. Again the YO-MIX® PRIME range in both frozen and freeze- dried formats can help by unlocking a wide variety of texture experiences that add indulgence.

Times are challenging but product formulation doesn’t need to be.
Discover more about the YO-MIX® PRIME series and how IFF can help you unlock fresh opportunities.

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1 The Future of Yogurts and Desserts: 2021 Mintel