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SUPRO® TEX- New Plant-based protein for meat alternative

March 01, 2023

Imagine a tender beef bourguignon a succulent chicken stir fry or spicy pork fajitas … but 100% plant-based.

This can be possible with SUPRO® TEX bringing us all closer to the world of plant-based food. It’s more important than ever because over 40% of global consumers are highly interested in meat alternatives with the same taste and texture as animal-origin meat.¹

We’re answering this growing consumer need with SUPRO® TEX the latest from IFF’s RE-IMAGINE PROTEIN® program where we accelerate the development of breakthrough ingredients and technologies to meet the needs of both the food industry and of consumers.

SUPRO® TEX is a new generation of plant-based protein that offers endless product design and formulation opportunities with its high-process tolerance neutral flavor and color. Designed specifically to deliver a similar meat-eating experience manufacturers can easily easily reproduce pieces of textured meats that are comparable to the quality of whole-muscle animal protein.

Made in irregularly shaped large dry pieces SUPRO® TEX is based on soy protein; a complete high-quality protein that’s easy to use and cost-effective for manufacturers. As a dry product it eliminates the need for a cold supply chain simplifying and reducing the cost of shipping and storage. It also doesn’t require major capital investment for manufacturers to begin production.

SUPRO® TEX - A versatile plant-based protein for whole- muscle meat alternatives pieces

Start your journey now through our AR app:

Experience SUPRO® TEX coming to life on our new Augmented Reality (AR) app. You can discover a world of endless possibilities and cook your own plant-based dish!
If you’re on your mobile click here or scan the QR code with your mobile phone camera if you’re viewing from your desktop.





From purpose to plate, get inspired with this international IFF PRODUCT DESIGN™ recipe book of innovations from our team of global designers and chefs. Cooking with plant-based, whole-muscle protein has never been easier.

Learn more about the endless product design capabilities here.
Download recipe book here ›.

¹ Protein Report, Health Focus International, 2021.

Creativity & Innovation, Culinary, Ingredients, Plant-Based, Technology